VIDEO: Squinting in concentration, Vietnamese artist Nguyen Thi Ha An drops a bright red chili into a bowl of pho barely bigger than a coin — the finishing touch to a miniature model that's eaten up days of her time pic.twitter.com/HUZ6lXkKWj
— AFP news agency (@AFP) August 20, 2020
Food lover knits her favorite snacks out of wool pic.twitter.com/eN2PcsecEV
— Reuters (@Reuters) August 22, 2020
Influencers around the world are amassing millions of followers by presenting and eating beautifully arranged plates of food
But now the Chinese government is waging war on the trend, with food shortages becoming a rising concernhttps://t.co/9IRPhyAx9c
— BBC News (World) (@BBCWorld) August 20, 2020
… ‘Muk Sna’ is one of a growing number of stars who straddle two huge internet trends called Mukbang and ASMR:
– Mukbang originated in Korea and loosely translates as “eating broadcast”
– Autonomous sensory meridian response (ASMR) is a category of video aimed at creating noises and sounds that elicit a physical response
For some, the idea of watching and hearing someone eat piles of food on camera is not appealing.
But the trend, started about 10 years ago, has become extremely popular in Asia.
Now, though, the Chinese government is cracking down on the videos, which soon may be banned altogether in the country…
Anyone searching for terms such as “eating show” or “eating livestream” is now being served with warning notices.
Users on popular app Kuaishou are being warned to “save food; eat properly” and on Douyin, the Chinese sister app to TikTok, a warning pops up saying: “Cherish food, refuse to waste, eat properly and have a healthy life.”…
Most of ‘Muk Sna’s’ followers are in Korea, Vietnam and Thailand.
But she worries for her 50,000 Chinese fans, many of whom are thought to be lonely people seeking a shared experience when eating their own dinner in front of their phones or computers.
“I’m hoping that only the worst channels will be affected by this to allow for the beneficial and good channels to remain open,” she says.
“I don’t eat much in my videos and try to eat healthy food.”
If we’re being honest, what proportion of Western ‘cooking show/video’ viewers ever make, or even attempt to make, the various dishes we spend hours admiring on YouTube or Hulu?