Social Marketing Open Thread: Nike for Kaepernick

Sportswriter Sally Jenkins, at the Washington Post “Nike knows the future looks something like Colin Kaepernick”:

Kicks have always been political, and Nike has always sought to capture new generations with its use of intense color. This is a company that built itself on chroma-fluorescent blues and acetate volt greens. The Colin Kaepernick campaign falls in that category: It’s a transactional piece of advertising that seeks to hook into the vanguard yearnings and values of its buyers by using a surprising hue. If the campaign is important, it’s not as an act of corporate conscience, but rather as a reflection of coming American demographics, which Nike is always so good at identifying and signifying.

Burning shoes and flaming hashtags are not unwelcome at Nike. The viral images of swooshes on fire won’t bother the marketers who decided to use Kaepernick one bit. This is a company that has been losing ground to Vans and for the first time in a decade didn’t have the most popular shoe in America in 2017, surpassed by Adidas Superstar. What Nike always has been best at is staying ahead, and the risk of employing Kaepernick in a campaign is nothing compared with what it risks by falling behind. Here’s why:

Millennials, those Americans between the ages of 22 and 37, are projected to surpass baby boomers as the nation’s largest living adult generation in 2019, and fully 44 percent of them are of some race other than white. For post-millennials, that number rises to 48 percent, and for post-post-millennials (American children under age 10), it grows to more than 50 percent.

These Americans are “very different than earlier generations” in a variety of ways, according to demographer William Frey, author of “Diversity Explosion: How New Racial Demographics Are Remaking America.” They are more prone to interracial marrying, friendlier to immigration and often want their consumption to have a social component. If Nike is willing to offend its graying buyers in order to court these multiple generations with a racial justice campaign, “it’s a good bet that a lot of younger people will be attracted and go along with that,” Frey said.

Andrew McCaskill, senior vice president of global communications at Nielsen, puts these demographics in stark business terms. “If you don’t have a multicultural strategy, you don’t have a growth strategy,” he says…

Nike’s mentions on social media skyrocketed after news of the Kaepernick ad broke. In 24 hours, there were more than 2.7 million references to the brand, according to the analytic firm Talkwalker. And Kaepernick is just one small piece of what is apparently a much larger millennials strategy: Last year, CEO Mark Parker announced a new 12-city drive, as the company tries to become once again an entity that “obsesses the needs of the evolving consumer.” Among the target cities are Mexico City, Shanghai, Beijing, Seoul and Milan, and the company projects 80 percent of its projected growth will come from metropolitan areas. Why? Because that’s where diverse, high-earning, younger people live…

No wonder Trump’s True Heartlanders(tm) are upset — the Great Commerce God has spoken, and its decree is: You rubes are no longer worth our attention.


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The Kavanaugh Hearings: At Long Last, Sir, Have You No Decency?



Pre-Dawn Open Thread: Another Bannon Comeback Failure

Up with the rocket and down with the stick, as my Irish granny used to say… but the cycles are getting shorter. This particular publicity attempt was over before most people even knew to complain about it…


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Open Thread: For the Laborer Is Worthy of His Wages…


 
Between this ad, and Serena Williams showing up at the French Open in a black tutu and fishnet compression tights, perhaps there is a crack in the Mandated Civility codes?



Fighting Fascists Open Thread: The Weekend Portland Protest

I couldn’t figure out why the “Proud Flesh Bois” and their “Patriot Prey-er” buddies picked last weekend for their cosplay riot, until I found this Daily Beast article by Corey Pein:

Hundreds of armed supporters of President Donald Trump, led by a fringe Republican congressional candidate, marched on Saturday, leaving blood from scattered street fights in their wake.

Ostensibly a campaign event for long-shot U.S. Senate hopeful Joey Gibson, members of his group Patriot Prayer urged the president to lock up his political opponents, including Hillary Clinton, and promised violent retribution for anyone who threatened their right to “free speech” or armed self-defense. Groups of Trump supporters swarmed through the streets, singling out people of color to fight, some of whom appeared to belong to small vigilante squads of local anti-fascists, as well as others who appeared to be mere passersby. Police announced four arrests, but gave no estimate of injuries.

Extremist group watchdogs such as the Southern Poverty Law Center warned ahead of the event that it could turn into “another Charlottesville.” It did not, but only in the sense that no one was killed. Such warnings, prompted by Gibson’s provocations, put all eyes on the rally…

His supporters flocked from around the West Coast and the country, a contingent of Proud Boys, “Three Percenter” militia members, Trump-supporting bikers, fundamentalist Christians, and college Republicans. Gibson had insinuated that his supporters would bring guns into the city and many apparently did, although to comply with local ordinances, the weapons stayed stowed in backpacks…

Per the local Oregonian, today:

A traumatic brain injury. Third-degree chemical burns. Open wounds.

At least three people who gathered to protest a rally by right-wing group Patriot Prayer were hospitalized Saturday because of injuries sustained from crowd-control munitions fired by Portland police, according to activists, counter-protest organizers and a media report.

The city’s police chief, Danielle Outlaw, on Monday offered her most passionate defense yet of officer tactics used to keep the rival poetical factions apart.

Police succeeded in preventing violent clashes between armed demonstrators that many had feared, she said…

“It was going to be a very rowdy, physically violent ruckus and it was not that because of the actions that the officers took,” Outlaw said…


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Schadenfreude Open Thread: Getting Woodies from Their Own Hand-Crafted Crosses

The professional Trumplodytes are crappy, soulless little homunculi whose closest approach to honest emotion is sharing tales of their social martyrdom with each other — and the more gullible among the Media Village Idiots:

For as long as the White House has existed, its star occupants have inspired a voluble mix of demonstrations, insults and satire. On occasion, protesters have besieged the homes of presidential underlings such as Karl Rove, George W. Bush’s political strategist, who once looked out his living room window to find several hundred protesters on his lawn.

Yet what distinguishes the Trump era’s turbulence is the sheer number of his deputies — many of them largely anonymous before his inauguration — who have become the focus of planned and sometimes spontaneous public fury.

“Better be better!” a stranger shouted at Stephen Miller, a senior Trump adviser and the architect of his “zero-tolerance” immigration policy, as he walked through Dupont Circle a few months ago. Miller’s visage subsequently appeared on “Wanted” posters someone placed on lampposts ringing his CityCenterDC apartment building.

One night, after Miller ordered $80 of takeout sushi from a restaurant near his apartment, a bartender followed him into the street and shouted, “Stephen!” When Miller turned around, the bartender raised both middle fingers and cursed at him, according to an account Miller has shared with White House colleagues.

Outraged, Miller threw the sushi away, afraid that someone in the restaurant had spit in or otherwise tampered with his food, he later told colleagues.

On Saturday, as Stephen K. Bannon, Trump’s former strategist, browsed at an antiquarian bookstore in Richmond, a woman in the shop called him a “piece of trash.” The woman left after Nick Cooke, owner of Black Swan Books, told her he would call the police…


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Late Night Open Thread: Facial Recognition


SRSLY!!!

Waiting on tenderhooks for the NYTimes to explain how the Juggalos are the real Midwestern white working-class heroes we have been waiting for.

No, I don’t mean ‘tenterhooks’; since the NYTimes is gonna get around to this on approximately the twelfth of never, I’m going for a softer seat, thankyouverymuch.

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Speaking of facial recognition, and its drawbacks…


Yeah, this ain’t a movie — this is a “Filthy commie lie-brals hate us, please send money!” grift.

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And because this is a late-night post, yet more facial recognition!

I believe the classical Roman quip was “Money has no odor”. And yet the Tad Devines can always sniff it out…