The NYTimes handles the story as delicately as only the Grey Lady can:
With just 980 days to go until the next presidential election, President Trump said Tuesday that he would run again in 2020, an announcement that several White House advisers said simply meant the president would step up his preferred and much-missed activity of performing for an adoring crowd.
In effect, it continues the permanent campaign of a president who, from the time he took office over a year ago, has signaled his interest to run again and has kept holding campaign-style rallies. The president officially filed for re-election with the Federal Election Commission on Jan. 20, 2017, the day of his inauguration…
But another part of Mr. Trump’s announcement — that Brad Parscale, his 2016 campaign digital director, would be elevated to campaign manager — signaled a more complicated political maneuver on behalf of the president’s family, and specifically Jared Kushner, his son-in-law, according to the president’s advisers.
Mr. Kushner was close to Mr. Parscale during the 2016 campaign, and putting him in an expanded role was widely seen as a power play by the president’s son-in-law. It was first breathlessly reported by the Drudge Report — and billed as both a “historical record” and a “bold move. Matt Drudge, the website’s proprietor, is in frequent contact with Mr. Kushner.
Mr. Parscale, 42, is a frequent presence in Washington. The rare scruffily bearded man in Mr. Trump’s clean-shaven orbit, Mr. Parscale often spends one or two nights a week holding court with vendors and people he describes as “fans” in the lobby of the Trump International Hotel…
Mr. Parscale did not respond to a request for comment on Tuesday, but in an interview with The New York Times in June, he described himself as a “blue-collar kid from Kansas who understood what Trump was saying,” and spoke at length about his devotion to the Trump family.
“I was always the family guy on the campaign,” Mr. Parscale said. “If I saw or heard anything that I didn’t think was good for the family, my loyalty was to the family first.”
In another interview, in August, Mr. Parscale described his role on the 2016 campaign.
“I build the plumbing,” he said. “I changed the plumbing of campaigns, from moving it from TV to digital.”…
Last year Mr. Parscale also took a sizable cut from the Trump campaign. The biggest single expenditure of the $17 million it spent in 2017 was the $5.5 million it paid for digital advertising, nearly all of which passed through firms owned by Mr. Parscale…
He does what Mr. Trump wants done, without asking nosy questions about ‘ethics’ or ‘legality’. Of course he’s entitled to his due rewards, a little taste off the top. That’s how family is defined, in Trumpworld!
… Trump’s 2016 campaign and the digital operation that Parscale oversaw are under investigation by special counsel Robert Mueller. Earlier this month, Mueller indicted 13 Russians for trying to sabotage the last presidential campaign — helping Trump and hurting Hillary Clinton — through fake social media posts and other measures.
The special counsel in his charging documents said Trump campaign staffers were “unwitting” participants in the Russia effort, but he did not name any aides as co-conspirators.