Right now, one of my company’s competitors is running a series of radio ads. The ads tout that in the small and medium group market segments, 90% of their groups renewed last year. The implication is that 90% of their customers/decision makers are happy, so your small company should buy their product.
Being an employee of a major competitor what I hear is 10% of their customers are pissed off enough to engage in the very expensive, time consuming, disruptive no-fun task of changing insurance companies, but hey, that is just me.
As a policy blogger, I also hear the reasoning why so many preventative care procedures weren’t covered in the pre-Obamacare world.
The theory of change for preventative care as a cost control measure is that wide spread but small costs to treat a population in order to prevent a small number of people from that population from requiring very expensive treatment leads to a net cost reduction. There were two problems with this idea from a pre-Obamacare insurance company business model perspective.