I’ve read these two sentences several times and still can’t decipher what I am supposed to take away about her actual job. pic.twitter.com/9BdzDaOO9o
— Isaac Chotiner (@IChotiner) April 27, 2020
Hope Hicks is doing the pretend-to-be-serious-but-enable-and-leak-info grift Ivanka Trump was doing in 2017 because Jared Kushner's companies are making too much money off the administration for Ivanka to keep doing that and withstand scrutiny
— Gorilla Warfare (@MenshevikM) April 27, 2020
It’s even simpler than that, IMO: Hicks is Trump’s emotional support human, an ambulatory security blanket in a world where nobody gives him the respect — nay, love! — that he deserves. (Also, as one twitter wit observed, a way of forgetting that for the first time in his life, DJT is married to a 50-year-old woman, as of yesterday.)
Politico frenetically sweetens its beats — “Trump looks to Hope Hicks as coronavirus crisis spills over”:
The adviser faces the difficult task of formulating a new path for a mercurial president out of an emergency that shows no sign of abating…
Returning to the West Wing just a month after impeachment, one of President Donald Trump’s closest advisers found a presidency in crisis: a deadly disease outbreak, a tumbling stock market and a White House struggling to form a clear message about how it was confronting a quickly escalating threat.
For Hope Hicks, it marked a challenge unlike any other — trying to develop a communications strategy for the president to carry with a wartime footing in an election year. As one of the few aides Trump implicitly trusts, the former White House communications director urged the president to act as a frontman for the coronavirus crisis — a leader who could offer calming messages, critical health information and important updates on the progress of the White House’s response efforts, instead of delegating those responsibilities to health officials or the vice president.
It’s an approach in perpetual flux, thanks largely to a mercurial president who acts on his own instincts, prefers the spotlight in the crisis and offers up rhetoric often designed more for his base than the masses in the midst of an unprecedented situation.
Now Hicks, 31, faces the difficult task of formulating a new path for Trump out of an emergency that shows no sign of abating, even as the economy starts to reopen in a handful of states. She must position the president in a way he wants to be viewed as the man in charge, while guarding against the threat of overexposure that many aides and allies say poses a substantial political risk to Trump and his party just six months before a general election.
The daily briefings are no longer seen inside the White House as the most effective format for Trump, so she and others must develop other venues and weigh when he can again start to travel to events that so energize him. Internally, aides believe his outsize platform can break through the clutter of news — even if the briefings do not end up being his preferred medium in the coming weeks…
Hicks’ return, current and former senior administration officials say, gave the president a loyal and trusted aide. With her quick-witted sense of humor, she tends to get along with the majority of staffers inside the backbiting White House, and she can deliver advice to the president in an unfiltered way without angering him because Trump trusts her and views her like another daughter or member of his family…
She’s a marketing assistant who got transferred when Ivanka needed a non-threatening surrogate to travel with Daddy during the campaign. I actually felt sorry for her back then, but now she knows exactly what kind of viper pit she’s giving up a safe (if somewhat boring) Fox News sinecure to reenter.
Hicks remains close to the president’s family, including his daughter Ivanka and Kushner, for whom she now works. Her new office sits across from Kushner’s in the West Wing. She is also tight with Dan Scavino, who was recently promoted to deputy chief of staff for communications; Gidley, the principal deputy press secretary; and Stephen Miller, senior adviser for policy. Both Miller and Scavino worked with her on the 2016 campaign…
Barring a beloved family member being held hostage, I can’t imagine why anyone would choose such a position… unless she actually agrees with those people.
But messaging alone may not be enough to boost Trump’s political future if the U.S. fails to produce enough tests, or the unemployment rate continues to spike or the reopening of the economy in different states backfires.
“This gets repeated in every White House, but when there is some intractable problem, everyone decides it is a communications problem, but 99 percent of the time, it is not,” said Joe Lockhart, White House press secretary under President Bill Clinton. “Even the best communications people in the world cannot fix an underlying policy problem forever.”…
In Trumpworld, ‘forever’ doesn’t extend beyond the present news cycle. Let’s hope enough voters have a more grown-up appreciation of the way the world works.
I’d forgotten this wildly revealing interview from three years ago. Trump believed that winning the presidency won him an adulation/love entitlement. https://t.co/oBQu2DbnoQ pic.twitter.com/oRf1eO7Fbj
— Josh Marshall (@joshtpm) April 28, 2020