A dog owner is using a Super Bowl ad to thank the vet school that saved his pet’s life https://t.co/at6vNIwq31
— The Washington Post (@washingtonpost) January 28, 2020
Maybe I should tag this as a respite thread. But we deserve a break!
After David MacNeil’s dog collapsed last July and was given a grim cancer diagnosis with a life expectancy of one month, he took the 7-year-old golden retriever named Scout to the University of Wisconsin at Madison School of Veterinary Medicine, hoping for a minor medical miracle.
The veterinarians pursued an aggressive treatment that paid off: Within two months, Scout’s heart tumor was 90 percent smaller than its original size. Today, the lucky dog is healthy and all but free of cancer.
MacNeil, the chief executive of WeatherTech, the suburban Chicago manufacturer best known for its floor mats and custom automotive liners, was beyond grateful. On Sunday, his gratitude will be on display in one of the most coveted forms of advertising: a Super Bowl commercial.
The 30-second spot, titled “Lucky Dog,” is set to air during the second quarter of Super Bowl LIV on Sunday and tells Scout’s story from diagnosis to recovery as it spotlights the veterinary school at UW-Madison. The commercial ends with a call to donate, in which all money raised through the advertised WeatherTech link will benefit the school’s medical research. The school said in a statement that funds will be routed through the University of Wisconsin Foundation…
In a statement, UW-Madison notes that dogs and humans share similar cancer rates — about 1 in 4 dogs and 1 in 3 people will develop cancer in their lifetime — and similar tumor characteristics. As a result, some cancer therapies that were first developed for dogs are used to treat cancer in people…
Drag queens will make Super Bowl history in a hummus commercial https://t.co/jxJMHQiZbw
— The Washington Post (@washingtonpost) January 29, 2020
… Jason Levine, Sabra’s chief marketing officer, told the Advocate in a statement that the company is showcasing a diverse group of people in its Super Bowl ads and is thus offering “something for everyone.”
Kim Chi and Miz Cracker are among seemingly unrelated celebrities who will be part of Sabra’s football promotional blitz. Another commercial includes rapper and singer T-Pain auto-tune singing about being ready for hummus before placing a hummus-dipped chip in his mouth. Teresa Giudice and Caroline Manzo of “Real Housewives of New Jersey” fame also star in another ad where they icily say one another’s name in a way only cordial enemies do as they feast on bread dipped in Sabra hummus…