I grew up in a poor town next to a reservation, and I can’t tell you how many times people complained about the use of food stamps. It’s very easy, and very common, for older white people to judge younger brown people who use SNAP or WIC in the grocery line. So, when Trump cuts food stamps (SNAP), he knows what he’s doing and who he’s appealing to. Doing it right before Christmas is just a little bit of shit frosting on the turd cake, the only kind of dessert that a Trump supporter thinks that the poor or brown deserve.
There are plenty of Trump voters on SNAP and Medicaid. As Adam noted in his post last night, of the 43% of Americans who get their news from Facebook, 62% are white, and 61% are women. If some billionaire would put a few million bucks on ads targeting poor whites in swing districts (in fact poor whites on SNAP – they probably know who they are), I think you could move some votes. The news media will dutifully report it and move on–can’t blame them, because in this media market, a click from a poor is pretty worthless. So when SNAP gets withdrawn, it’s pretty likely that a low information Trump voter might just blame it on the evil government in general (especially since Republicans in government have been running against the government they helped build – and getting away with it – for a long time).
I realize that ads putting money directly into Zuckerberg’s pocket, but there might be a way to leverage Facebook without paying Zuckerberg directly. This ratfucking operation targeting Ilhan Omar and Rashida Tlaib used Facebook news pages to increase shares on anti-Islam fake news. Since I’ve done searches on Omar in particular, I get “news” articles pushed to me from pseudo-authentic right wing sites.
If Facebook and purpose-built news sites are the weapons of this war, we need to use them. Democrats have a hard time doing it because ratfucking isn’t part of our DNA, but we don’t need to be spreading fake news to get more views on our real news.