Trigger warning — this spot is almost too effective…
Seriously good work by the Sandy Hook Promise people — I learned about it from a spot on the local news, and I suspect it’s going viral on the airwaves as well as in social media.
On a technical level, this is an incredibly well-made PSA with riveting performances. On an emotional level, this is a devastating take on school shootings that ends so disturbingly, I had to text my 20 yr old kid to make sure she was okay. She is… And yet I’m still crying. https://t.co/cN86XiIyqH
— KevinSmith (@ThatKevinSmith) September 18, 2019