NEWS: In statement, Walmart says it is raising its age requirement for gun and ammo purchases to 21. It's also taking items off its website that look like assault-style weapons.
— Jennifer Bendery (@jbendery) February 28, 2018
Why are companies moving left on social issues? Because that’s where affluent adults aged 25-54 are moving. Senior citizens are an important voter bloc but corporations ignore their preferences. Sad! https://t.co/IfCP5AgHh5
— Josh Barro (@jbarro) March 1, 2018
… The main reason that companies have been increasingly willing to take one side of hot-button social issues (the left-leaning side) is that’s increasingly a good strategy to please customers and employees.
Partly, this is because certain policy issues have disproportionately left-leaning polling. Gay rights are popular. Most of the gun regulations on offer in the current debate poll well, too.
But it’s also because socially liberal segments of the public punch above their weight as potential customers (and, in some cases, as potential employees) for these companies…
Meanwhile, in recent decades, American politics has become much more polarized by age than it used to be, and much less polarized by income than it used to be. Affluent people are not (yet) a Democratic-leaning demographic, but they’re not the strongly Republican-leaning demographic they were 30 years ago. And young people report strongly liberal attitudes on social issues and strong opposition to President Donald Trump.
All of which means, when a company like Delta Air Lines imagines its average target customer — on the early side of middle age with plenty of disposable income — that customer is probably a lot farther to the left politically, especially on social issues, than would have been true in the past…
Fun old blog post about who “frequent fliers” are, maybe relevant to question of where $ incentives lie for airlines mixing w/politics
— Will Jordan (@williamjordann) February 28, 2018