I find this encouraging. I have curtailed my Facebook and Twitter interactions dramatically since the election, but I’m not naive, these services are not going away anytime soon. They are fun, keep you in touch with family and friends, can assist in a revolution, and let you interact with politicians, businesses and celebrities – but at the moment their dark side is pretty damn dark.
“We need to redefine what is responsible business in the digital age because for all of the good the tech companies are doing, there’s some unintended consequences that now need addressing,” Keith Weed, chief marketing officer at Unilever, said Monday.
In a speech delivered at the Interactive Advertising Bureau’s annual leadership meeting in Palm Desert, California, Weed said tech companies were to blame for creating a “swamp” in which fake news and criminal content were being circulated.Unilever, which makes Ben & Jerry’s ice cream and Dove soap, said the tech space needed to review transparency measures and improve consumer trust in an era of illegal content.
Roger McNamee seems to be a controversial subject lately, but I saw an interview with him and that lead me to read this article at the Washington Post.
I don’t know if any of this will make a difference, but the more light shined on extremist groups and bots on these platforms, the less likely they’ll be able to continue to ignore them.