Another entrepreneur, Janese Swanson, left Broderbund Software Inc. — the giant maker of educational and gaming software maker — and now heads Girl Tech, which focuses on technology products for girls. The fact that she didn’t see a lot of women in senior positions at technology firms was part of the motivation for her move from Broderbund six years ago.
“There wasn’t much room at the top,” Swanson said. “I didn’t see a whole lot of women being promoted.”
Being at a startup also has allowed her to create the products that are close to her heart: software for girls that’s not pink or poofy. Swanson said big firms focusing solely on the bottom line didn’t see a market for such products. “The view was that if you make software for boys, girls will buy it, but if you make software for girls, boys won’t buy it. So you make software for boys.”
Still, getting funding for startup ventures isn’t easy. Women who jump from larger firms can seek support from their former employer — as Polese did. But venture funding for women-owned firms is scarce. Studies show that only about 2 percent of all venture funding for technology firms goes to companies run by women.
NWBC’s Millman said that’s the next big hurdle for women executives in technology. “In the past they were discouraged,” Millman said. “Now the main barrier is finding the money to make it work.”
Seems to be a pretty standard article on making and marketing games to appeal to everyone (and women and girls in particular), and the difficulty involved for women in getting the money to do that. If you’re still stumped, answer’s after the jump.
Great article about the difficulty women face in promotion and access to VC WRITTEN 17 YEARS AGO. NOTHING’S CHANGED http://t.co/LpMK54epEC
— Brianna Wu (@Spacekatgal) April 30, 2015
Yep. This ZDNet article was written in September 1998.
Nothing’s changed that much since then in the gaming industry, as Brianna notes.
Happy thought, huh?