Sometimes I Get One Right

These guys are jackasses:

The nude photo leak threat targeting Emma Watson earlier this week turned out to be a viral marketing stunt by Rantic Marketing to shut down the website 4chan.

The website surrounding the false leaks,, threatened to release nude photographs of the 24-year-old actress and included a clock counting down to Saturday at midnight ET. The person who posted the website said it was in retaliation for Watson’s well-received speech that she gave at the United Nations on Sept. 20.

However, by midnight on Wednesday, the URL redirected to Rantic Marketing’s website. Watson’s face and the countdown clock has been replaced with a banner that says, “#shutdown4chan” and an open letter to President Barack Obama that claims celebrity publicists hired the marketing company to popularize a call for Internet censorship and the end of 4chan.

Even a blind squirrel…

*** Update ***

It gets even weirder. This was all an elaborate rickroll.

100 replies
  1. 1
    Napoleon says:

    So, I have not heard anything about this story until now. I take it then the Rantic Marketing people are another group of unhinged wingers then?

  2. 2
    Belafon says:

    And how do they think the US would shut down 4chan? There is this thing called the first amendment. They can go after the people who stole the original photos, but the US president isn’t going to be able to do a lot.

  3. 3
    deep trousers says:

    Rantic Marketing is a hoax too.

    Its CEO is named “Brad Cockingham”



  4. 4
    big ole hound says:

    These internet peckerwoods have no impact anywhere if they are ignored by the sane members of the general public.

  5. 5
    FridayNext says:


    Which assumes that 4chan is even under American jurisdiction. Is it? I don’t know. It seems to me it is probably global with multiple redundancies in multiple countries.

    Speaking of redundancies, “masturbatory teens”?

    Are there other kinds?

  6. 6

    When it comes to politics and the Internet, I honestly can no longer tell parodies and hoaxes from real stories any more.

  7. 7
    Burnspbesq says:

    4chan is also responsible for the “you can charge your iPhone 6 in the microwave” hoax, which an unknown but non-trivial number of people fell for. Low-grade sociopaths with a junior-high sense of humor. Fuck ’em.

  8. 8
    Belafon says:

    @Burnspbesq: In other words, where the next American CEO’s will come from.

  9. 9
    Jamie McCarthy says:

    John, don’t trust Mashable. They’re completely, 100% wrong on this.

    The domain was never a marketing firm, it was some MySpace band until the domain was “Hacked by 4chan” earlier this year. Mashable and Brian Coerber were stupid to trust what they saw on this domain and they’re going to issue one hell of a retraction pretty soon.

  10. 10
    Mike says:

    4chan servers in CA since 2008, just a google search away, info on…

  11. 11
    MattF says:

    @Burnspbesq: According to YouTube, you can charge your iPhone with a watermelon:

  12. 12
    Vlad says:

    @deep trousers: I guess Dr. James Russell was too busy to assume the position.

  13. 13
    gbear says:

    The only thing that even comes to mind when I see ‘4chan’ is the quadraphonic revolution that we were supposed to have gone through in mid 70’s. I’ve got a couple old vinyl albums that are mastered to deliver quadraphonic sound.

  14. 14
    Sly says:

    People genuinely keeping tabs on 4chan know that all the absolute dregs moved over to 8chan, especially after the mods started deleting “GamerGate” threads as they were becoming launch points for raids and doxxing. Or, in the words of the raiders and doxxers, after Christopher Poole (a.k.a. “m00t,” the founder of 4chan) became brainwashed by the evil feminist conspiracy.

  15. 15

    Actually, it’s even weirder than John’s update. The #shutdown4chan movement originated on…4chan. It’s retaliation for discussion of #gamergate being banned on all 4chan boards.

  16. 16
    Grumpy Code Monkey says:

    4chan’s a pretty diverse community; the people you’re talking about hang around the /b/ section of the site, which is a random grab bag of porn, racism, homophobia, and lulz (in roughly that order; the racism and homophobia seem to jocky for position over time).

    I mean, it’s like judging the BJ commentariat on the basis of, say, MC and BOB.

    I have to admit, there’s a small, not terribly pleasant part of me that found the Wave parody funny (mostly in how closely it aped Apple marketing materials). I feel a little sorry for the people who nuked their phones, but only a little.

  17. 17
    Botsplainer says:

    So does 4chan have a management team like reddit?

    I’m assuming that, like so much other douchebaggery on the internet, such an affiliation listed on a resume would bring attention and a downpour of dollars from the douchebaggier tech venture capital community (none of whom are dying fast enough or painfully enough to suit me).

  18. 18
    burnspbesq says:


    Call me boring, but I think I’ll stick to charging mine with a cable and a power supply.

  19. 19
    Sloegin says:

    Are our 10 minutes of hate over?

    There’s some really vile subgroups on 4chan, but that’s like saying there’s some vile subgroups on reddit, or Yahoo, or somethingawful.

    Terrible people are currently being terrible someplace.

  20. 20
    Amir Khalid says:


  21. 21
    Amir Khalid says:

    FYWP seems to have eated a comment of mine. I was saying I rather doubted there were ever any such pictures of her as some people on 4chan were claiming.

  22. 22
    srv says:

    So it turns out the losing fight against Ebola Isreal-ly Obama’s fault:

    How the U.S. Screwed Up in the Fight Against Ebola

    According to two people familiar with the project who were not authorized to speak, Mapp received a commitment from DTRA in February 2011 for MB-003, ZMapp’s predecessor… Unlike Barda, DTRA doesn’t have fast-track contracting authority. Rather, it uses the Pentagon-wide contracting standards. This is slow anywhere in the Department of Defense. At DTRA, it can be agony.

    According to one person familiar with DTRA, without the contract delays, Mapp could have completed its human safety and animal efficacy trials by now to earn an FDA Emergency Use Authorization, the step necessary for either the CDC or the Pentagon to stockpile the drug. There’s no guarantee that, with this extra time, there might now be doses of ZMapp in a warehouse. There’s still no guarantee that it works. (It’s impossible to know from the handful of people who’ve taken it.) But we’d have a better idea if it hadn’t been stuck in the federal bureaucracy for four years. The drug’s path through the research labs of the Washington-Baltimore corridor show that no part of the federal government is set up to work as a pharmaceutical company. Barda is underfunded. DTRA can’t move quickly. And the federal government, until now, hasn’t made Ebola a priority. “That’s why we don’t have an Ebola countermeasure,” says Kadlec. “We failed to invest enough dollars to have it mature.”

    Actually very detailed article the whole insane process.

  23. 23
    burnspbesq says:

    @Amir Khalid:

    Glad to see you survived the penalty shootout.

  24. 24
    Villago Delenda Est says:

    @Belafon: BINGO!

  25. 25
    NonyNony says:


    Hey if 4chan didn’t want to be hated they would be less hateful.

    It’s what they want. They should bask in it when they find out that if you act like assholes you’ll get treated like assholes.

  26. 26
    jeffreyw says:

    OT, but anyone else noticing Balloon Juice breaking the Chrome browser? Firefox works fine.

  27. 27
    Belafon says:

    @srv: Yep, Obama wrote the whole DoD purchasing system.

  28. 28
    Enhanced Voting Techniques says:

    Rantic Marketing

    Their company motto is “We’re serious business”.?

  29. 29
    Villago Delenda Est says:

    @Comrade Dread: Poe’s Law. It’s what’s for breakfast, lunch, dinner, and midnight snack.

  30. 30
    Enhanced Voting Techniques says:

    @Napoleon: Not, just intertubes trolls. Picture DougJ without the education.

  31. 31
    burnspbesq says:


    Not to mention the entire FDA new drug approval process.

  32. 32
    Villago Delenda Est says:

    @jeffreyw: Not breaking mine (Chrome on Win7 up to date)

  33. 33
    different-church-lady says:

    I have no idea why I am wasting my life attempting to do non-trivial things. It appears one can be a much more successful human being than I am simply by pulling elaborate internet pranks-within-pranks and scratching yourself.

  34. 34
    NonyNony says:

    The idea of this hoax actually being a hoax makes the most sense of any story so far. There’s no way that real pics were out there that hadn’t leaked. And the idea that someone would have contracted a social media marketing company to make this hoax is insane.

    But the idea that some trolls are out there trolling other trolls? On the Internet, we call that “Wednesday”.

  35. 35
    Suffern ACE says:


  36. 36
    srv says:

    @Belafon: Well, he wrote Obamacare, why couldn’t he have knocked out fixing drug trials in the evenings?

  37. 37
    Michael G says:

    So at some point one of the bars near work turned into what can only be described as a “douchebag bar”.

    I was talking to a friend about this, and he said, “yeah, isn’t it great”? When asked, he said, “It gives the douchebags somewhere to go and keeps them out of the good bars.”

    So in that context, I think it’s better to keep 4chan around.

  38. 38
    Mike says:

    Once again, such a question is easily answered by going to the site itself.

  39. 39
    Suffern ACE says:

    One more time. What did E mma W atson say in her speech to the U N that would warrant re tal iation from a m arketing f irm?

  40. 40

    4chan is also responsible for the “you can charge your iPhone 6 in the microwave” hoax, which an unknown but non-trivial number of people fell for.

    @Burnspbesq: That is so awesome. Not a huge 4chan fan but if they got even one person to do it that is awesome win, as the wacky kids say.

    Low-grade sociopaths with a junior-high sense of humor. Fuck ‘em.

    I think we all know who the low-grade sociopath with no sense of humor is around here, counselor.

  41. 41
    jeffreyw says:

    @Villago Delenda Est: I was on a win7 machine last night and noticed BJ wouldn’t load for me, wrote it off to the bizarre networking scheme to the back barn. In the basement now on an 8.1 machine, still won’t load even after all extensions were disabled.

  42. 42
    kc says:

    It gets even weirder. This was all an elaborate rickroll.

    Well, duh.

  43. 43
    Belafon says:

    @Suffern ACE: That women should be treated as equals and with respect.

  44. 44
    Suffern ACE says:

    And another thing, why would “E mma W atson” be on the blacklist of naughty words? fYWP.

  45. 45
    kc says:

    @Jamie McCarthy:

    John, don’t trust Mashable.

    “Mashable.” Honest to God, “Don’t trust Mashable” should go without saying.

  46. 46
    jeffreyw says:

    @jeffreyw: Hmm copy pasted the post URL from firefox into a new chrome tab, loaded just fine. Main page is still not loading, tho.

  47. 47
    burnspbesq says:


    I think we all know who the low-grade sociopath with no sense of humor is around here, counselor.

    And what did you say to him/her when you greeted him/her in your mirror this morning?

  48. 48
    Amir Khalid says:

    @Suffern ACE:
    It’s on YouTube if you haven’t seen it yet. It went viral and has earned a lot of favourable coverage. But I guess there are boys out there who find it outrageous that anyone would urge them to support feminism.

  49. 49
    Howard Beale IV says:

    PSA: If you fly KLM and change planes at Schipol and forget something on the plane, Sherlock (beagle) will likely return it to you.

  50. 50
    srv says:

    @Howard Beale IV: Howard Beale works for Rantic or 4chan

    The KLM has launched its new Lost & Found team today to help its passengers reunite with possesions they forgot in KLM airplanes at Schiphol airport. A real dog, such as seen in the promofilm that KLM launched on twitter today is not a part of the Lost & Found team. ‘The dog is purely used to symbolise the active way in which the team will search for owners and unite them with their lost possessions’ – laughs KLM spokesperson Joost Ruempol.

    De KLM beschikt sinds vandaag over een eigen speurteam voor spullen die reizigers vergeten in haar vliegtuigen op Schiphol. […] Een echte speurhond zoals in het promotiefilmpje dat de KLM vanmiddag op Twitter plaatste, maakt geen deel uit van het Lost & Found team. ‘De hond is puur om te symboliseren dat het team actief op zoek gaat naar de eigenaars van de gevonden voorwerpen,’ lacht KLM-woordvoerder Joost Ruempol.” Source:

    h/t reddit

  51. 51
    raven says:

    @jeffreyw: You see the video of this dude in Pennsylvania wearing jungles at some “reenactor” gig?

  52. 52
    pseudonymous in nc says:

    Trolling wrapped with trolling coated with trolling served with a side of trolling. And shit.

  53. 53
    jeffreyw says:

    @raven: I’d heard he was fond of play acting. Haven’t been following the story closely.

  54. 54
    raven says:

    @jeffreyw: They’ve been “closing in” on his ass for a week.

  55. 55
    Mike in NC says:

    @raven: Just to make their hobby more interesting, reenactors should make sure every fifth bullet they fire is a live round. Especially so if the reenactors are playing Confederates or Waffen SS.

  56. 56
    Howard Beale IV says:

    @srv: Actually, I saw this on The Consumerist.

    Looks like lots of folks are getting rickrorolled.

  57. 57
    Goblue72 says:

    @Michael G: That’s what you say now. But what happens when the douchebags start propagating and infecting other bars? Like they always do.

    They used to call the douchebag containment zone in San Francisco “the Marina”. Now they just call it “San Francisco”.

  58. 58

    @Suffern ACE: Is that what ate my comment? Sheesh. FYWP!

  59. 59
    Schlemazel says:

    I’m on chrome & it seems OK

  60. 60
    Villago Delenda Est says:

    @raven: He’s to the west, south, north, and east, somewhat, of Philadelphia.

    They’ll find his ass.

  61. 61
    Chyron HR says:

    @Amir Khalid:

    Yes, it’s just those the dumb boys who hate feminism. If Ron Weasley had for some inexplicable reason addressed the UN, he would have been given the utmost respect.

  62. 62
    Villago Delenda Est says:

    @Chyron HR: “My life as sidekick of the Boy Who Lived….a reminiscence”

  63. 63
    Botsplainer says:


    I won’t give them clicks.

  64. 64
    glocksman says:


    It breaks for me as well, and has done so for a while now despite (or because of) updating regularly.

  65. 65
    glocksman says:

    @Villago Delenda Est:

    Nah, more like ‘How to keep an uppity witch in the kitchen where she belongs’ or ‘Weasley family fertility secrets’.

  66. 66
    Schlemazel says:

    @Chyron HR:
    It depends. Had Ron spoken in favor of mens rights I am sure the boys at 4chan would have been just swell with it. Had he had the gall to suggest women deserved some sort of respect and/or consideration they would have been on him like shit on flies.

  67. 67
    Schlemazel says:

    and yes, FYWP is eating posts – in both chrome & firefox

  68. 68
    dmsilev says:


    Nah, more like ‘How to keep an uppity witch in the kitchen where she belongs’ or ‘Weasley family fertility secrets’.

    Speaking of the trainwreck collision between Harry Potter and conservative dogma, the jury is still out on whether this is real or a parody, but if it’s real, oh my.

  69. 69
    Schlemazel says:

    Interesting, it is not eating every post, only some

  70. 70
    Mnemosyne says:

    @Chyron HR:

    Yeah, it’s so weird and inexplicable that an official UN Goodwill Ambassador would address the UN.

    (BTW, FYWP will not let you post a comment using Emma’s last name. Because FYWP.)

  71. 71
    Suffern ACE says:

    @Schlemazel: as I wrote above, E mma or W atson or both next to each other is triggering the eating for me. Kind of sucks on a past about her.

  72. 72
    Mnemosyne says:


    FYWP doesn’t like Emma’s last name. We have the same problem whenever we try to discuss Sherlock Holmes and his sidekick.

    ETA: It was eating my comments because the links had her last name in them. I had to run the link through to get it to work.

  73. 73
    I'mNotSureWhoIWantToBeYet says:

    @jeffreyw: A while ago there was a weird problem with B-J in that it worked fine for people who were logged in, but wouldn’t load the main page for those who weren’t. Using

    or similar would get me in in that case. (Now that give a 404.) I think it was fixed in a few hours after letting JC know.

    There’s been some weirdness of late (e.g. Elon’s double-posts, then zombie post). Someone probably needs to clean out the database or something.

    Since it seems to be just you at the moment, maybe let mistermix know?

    Other Chrome troubleshooting tips.

    HTH a little.


  74. 74
    Suffern ACE says:

    @Mnemosyne: so I guess we’ll just change her name to Whatson. Which is a old Scottish clan name consisting of unrecognized illegitimate children of the House of Stuart.

  75. 75
    raven says:

    Damn, got the word our friend who has been battling brain cancer for 2 1/2 years passed away last night. She has not been herself for almost 6 months and, if there is such a thing, she’s in a better place.

  76. 76
    The Thin Black Duke says:

    @raven: My condolences. I hope it was a peaceful goodbye.

  77. 77
    raven says:

    @The Thin Black Duke: Ah thanks, I think it was.

  78. 78
    Woodrowfan says:

    I’m sorry Raven.

  79. 79
    catclub says:


    They’ve been “closing in” on his ass for a week.

    How long did they take to catch the Atlanta bomber? Years, right?

  80. 80
    catclub says:

    @Chyron HR: I thought this was reference to the LGM thread up now. Harry Potter without witches, but as a bunch of ignorant theologians. It is great!

  81. 81
    Bobby Thomson says:


    Having read some of the attributed stuff that fundamentalists have put out, it’s real. Ridiculous, but real.

    Unsure what the cherry-picked anti-socialist verses in the Bible are supposed to be. (It’s so poorly edited you can always find something to support your argument.) But see Lev. 19:9; Lev. 25:35-38: Ex. 16:16-18; John 3:11; Mark 10:25.

  82. 82
    brantl says:

    Can we get a tag line for the acronym WABOD? (What A Bunch Of Dicks?) It seems appropriate for the guys that did this.

  83. 83
  84. 84
    scav says:

    As this seems to a thread devoted to weirdess, teasting and women, I’ll throw in some appropriate.
    Qatar women’s basketball team forfeit match after being told hijab is banned

    Obituary: Dowager Duchess of Devonshire

    envelopes can be pushed in so very many directions. Or something along those lines.
    Is the internet on here? are the FYWP gerbil gods on the rampage again? Feeling neglected? There is a Mithras London story in short-term memory, would that appease them?

    Ah ah thought of the third: More women than men have added their DNA to the human gene pool.
    should be lots for the sciency mathy types to chew on. Any Anthro types?

  85. 85

    Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my
    comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to
    say wonderful blog!

  86. 86
    catclub says:


    FYWP will not let you post a comment using Emma’s last name. Because FYWP.

    Probably envy based on the name of the Jeopardy champion computer.

  87. 87
    Paul in KY says:

    @Mike in NC: I like the way you think!

  88. 88
    Paul in KY says:

    @raven: My condolences to you & the family.

  89. 89


    Ah ah thought of the third: More women than men have added their DNA to the human gene pool. should be lots for the sciency mathy types to chew on. Any Anthro types?

    The explanation proffered in the article (that men are more likely to have multiple partners than women) seems likely. Imagine, for instance, looking at the genetic diversity of Mormons today. You’d find a lot more copies of Brigham Young’s Y chromosome than you would of any woman’s mitochondria. And it doesn’t necessarily have to be something as drastic as a man with a huge harem. Small differences in reproductive patterns could add up over the course of a generations and produce a drastic overall difference.

  90. 90
    raven says:

    Thanks all.

  91. 91
    scav says:

    @Roger Moore: It’s interesting to play around with in the head, because there are ways it’s utterly explicable, and then you can think of all sorts of counter-examples — research into female chimps and birds being less monogamous than once designated and the explanations of why that’s to their genetic advantage being trotted out. The regional differences is where I’d be most interested in digging further because there’s where the cultural signal might be strongest. The top article only mentioned essentially patrilocal systems — can we dig out evidence of matrilocality in the data? This seems to perhaps getting down to a scale with some interesting offshoots to play with.

  92. 92
    Mnemosyne says:

    @Roger Moore:

    There’s probably also a relationship to maternal mortality back in the bad old days. It wasn’t that unusual for men to marry and have children with two or three women as their spouses died in childbirth and the men re-married. Add in illegitimate children and, well …

  93. 93
    scav says:

    @Mnemosyne: Or flip it, why did so many men not apparently make it into the next-gen gene pool? Was there a difference in male morbidity, or class / economic / status /other barriers that differntially frustrated their attempts? Whereas more women at least survived long enough to contribute their bit and weren’t left entirely childless and their exact personal status was of less importance for leaving progeny.

  94. 94
    catclub says:

    @Roger Moore: Also, could Genghis Khan alone have skewed the statistics?

  95. 95

    Maternal mortality only matters if widowers can easily marry never-married women. If women tend to marry men their own age, then widowers with children will only be able to marry widows. IOW, it only makes a difference if you wind up with the same basic pattern of some men having several wives and others never getting married; it’s just that maternal mortality results in men being married to more than one woman in sequence rather than simultaneously. That certainly happens, especially in societies with settled wealth where a rich widower is considered a prime catch, but it still reflects a basic inequality in society.

    Something similar is true of illegitimacy. It can only result in this kind of difference if it exists as a way for privileged men to have de-facto harems. If it’s a result of married people cheating on their spouses, it will result in as many women as men having children with multiple partners.

  96. 96

    I doubt Genghis could have skewed the statistics too much by himself, but he’s an example of the basic pattern. A man who has the opportunity can have many more children than any woman can because his involvement in the pregnancy is so much less. When you combine that basic physical inequality with the kind of social inequality you have in extremely patriarchal cultures, and men have a much bigger range in their number of children than women do.

  97. 97
    Mnemosyne says:

    @Roger Moore:

    Maternal mortality only matters if widowers can easily marry never-married women. If women tend to marry men their own age, then widowers with children will only be able to marry widows.

    I think you’re forgetting the young ages at which some of this used to happen back in the day (at least among the aristocracy, who are the folks that we have the best records for). There’s no reason a young widow couldn’t have children with more than one husband, and most women back then stayed fertile until at least their late 30s, if not early 40s. Henry VIII’s widow, Katherine Parr, was married four times before she had her first child at approximately 36 years old. (She then died of puerperal fever, but that’s a somewhat different issue.)

    Since I’ve been doing some Tudor reading lately, I was reading about Charles Brandon, Duke of Suffolk, who had children with all but one of his four wives plus a couple of mistresses. Two of those wives were widows when he married them and he had four children with Mary Tudor, who was widowed at age 20.

  98. 98
    geg6 says:


    Yes, Brandon cut quite the swath with the ladies. I love the Tudor era!

  99. 99
    scarshapedstar says:

    If “4chan” had done it, tradition would dictate that they credit ebaumsworld.

  100. 100
    Mnemosyne says:


    His fourth wife was his oldest son’s fiancee. Brandon broke their engagement so he could marry her himself. That’s a guy who has game.

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