“Climate change is one of those stories that deserves more attention, that we all talk about,” Zucker said, “but we haven’t figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience’s part.”
Translation: only an idiot would watch a network that devoted the last few months to talking about a missing airplane, and those idiots don’t care about climate change.
The good news for everyone but CNN is that, as counterintuitive as it may seem, there’s apparently a finite supply of idiots. The last ratings available show CNN in third place behind Fox and MSNBC.
Thanks to reader J for sending this in.