So I told my friends I bought the Subaru, and a bunch of responded “Got another Lesbaru, ehh?”
How do these things start? Here in West Virginia, Subaru was not a big seller in the 80’s and 90’s, basically because this was a strong union state and buy American was the belief. But now, they are simply everywhere- the state car is either the Subaru or the pick up truck. And the reason they are everywhere is because they are the perfect car for around here. When it snows, it can be days before some of the backroads are plowed, it’s always raining because the state is basically a tropical rain forest from April through September (you don’t like the weather in WV, wait ten minutes), so the AWD and the reliability of the vehicle make it a natural choice. My sister lives in Connecticut and says the same thing is true there and in NH and Vermont.
So how did the association start? When I thought of Subarus in the 80’s and 90’s, my association was with hippies and outdoorsy people who had the old wagon with camping gear in the end year round and racks for kayaks and skis and bikes. Now I think the stereotype is more totebagger, with the obligatory NPR sticker and World Wildlife Fund or whatever sticker. I used to joke that my red Subie (which is not in a field anymore, I don’t know why someone asks in every damned thread that mentions cars) was a 70 mile an hour stereotype because I had the West Virginia Public radio sticker, an Apple sticker, an Obama/Biden sticker, and a bumper sticker that said “I’ll believe corporations are people when Texas executes one.”
So I understand those associations and stereotypes, but never got the lesbian thing. Anyone know?