Tim Cook gets about as close as a CEO can to saying STFU and GTFO to some climate change deniers and “free market activists” (NCPPR) at Apple’s shareholder meeting, after their proposal got a whopping 2.95% of the shareholders’ votes:
Mr. Cook didn’t directly answer that question [about climate change], but instead focused on the second question: the NCPPR representative asked Mr. Cook to commit right then and there to doing only those things that were profitable.
What ensued was the only time I can recall seeing Tim Cook angry, and he categorically rejected the worldview behind the NCPPR’s advocacy. He said that there are many things Apple does because they are right and just, and that a return on investment (ROI) was not the primary consideration on such issues.
“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.
As evidenced by the use of “bloody” in his response—the closest thing to public profanity I’ve ever seen from Mr. Cook–it was clear that he was quite angry. His body language changed, his face contracted, and he spoke in rapid fire sentences compared to the usual metered and controlled way he speaks.
He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”
Time to look for a new Galt, because Cook obviously ain’t him.