The Balloon Juice management wishes you a happy Wednesday

Take a minute to appreciate this animated .gif (it’s pronounced JIF, dammit) from internet person Palmer45, who spent what must be minutes of his time lifting it from a new trailer for the next awesomesauce movie from Marvel Studios. In posting it below I want to give Marvel credit for delivering something so close to my cinematic sweet spot. It looks like what would happen if the Avengers made a viable offspring with Ice Pirates. James Gunn (Slither, go Nathan Fillion and BTW FOX can refer to the above gif) looks like an inspired choice to direct.

***Update***

I got tired of watching the gif refresh, which means that you probably will too. So I moved it below the fold.

star lord

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99 replies
  1. 1
    NonyNony says:

    Saw that this morning. I’m sure somewhere some fan is screaming about how they’ve ruined “Starlord” but I think I’m ready for a funny superhero/space opera movie right about now. Too bad it’s not coming out ’til August.

  2. 2
    Cassidy says:

    It looks like they nailed it.

  3. 3
    SuperHrefna says:

    OK dammit. I’ve been avoiding this trailer all over the net this morning but since it showed up here on BJ I decided to watch it. And yes, it looks entertaining. Dammit. I am so grumpy about all these high- quality comic book dramatizations since I really couldn’t care less about comic books since I outgrew The Beano, way back when. But it looks like I might go see this one anyway, I love funny scifi.

  4. 4
    Xantar says:

    Yay, another comic book movie based on characters nobody outside of a Newton Comics storefront has heard of. All the people slobbering because it’s “just the way it should look” are part of the problem. To everybody else, this just looks like a not particularly funny space comedy. Seriously, think about what this trailer looks like to someone who isn’t invested in the characters.

    Comic book movies are headed down the same trend as comic books themselves: insular and primarily interested in talking about themselves. It’s not sustainable.

  5. 5
    SuperHrefna says:

    And it looks like I have to take my stepfather too, since he loves scifi and raccoons. He’s 83 tomorrow and still goes to his office every day. Including Sundays. Mind you he is a mathematician and they tend to die with their boots on.

  6. 6
    Tim F. says:

    @Xantar: I never heard of the characters before last month. It looks good to me.

  7. 7
    brent says:

    @Xantar: I am not sure if I count for the purposes of your thought experiment but I can say that although I am a casual fan of comic books (haven’t bought one in at least a couple decades. have read a few) I know precisely nothing about any of these characters so I have nothing at all invested in any of them. I thought the trailer was very funny and entertaining. So I can’t agree with your assessment but different strokes…

  8. 8
    NonyNony says:

    @Xantar:

    Think instead about how this trailer looks to the folks who love Will Ferrell movies.

  9. 9
    Tim F. says:

    @brent: You could also observe that nowhere near ten million people ever read an Avengers comic book. I would be surprised if half that knew there was a comic book.

    If you make a movie fun, people will watch it. Sounds crazy I know.

  10. 10

    Love the raccoon — even tho’ one of those little buggers killed one of my pet geese this week. That does look like fun!

  11. 11
    Comrade Mary says:

    @Xantar: Same as Tim: I never heard of the comic before, thought it was an animated kid’s film with raccoons, and when I actually saw the trailer today, I was charmed.

    Don’t underestimate the potential audience for this.

  12. 12
    srv says:

    @Xantar: Old man, I’ve been off your lawn for months and you’re still rambling about it.

    Everything is a commodity now.

  13. 13
    dubo says:

    @Xantar:

    That’s the whole point of the original Guardians of the Galaxy comic in the first place: take some obscure characters not even comics fans remember or care about (aside from cult Rocket Raccoon fans), thus giving you the freedom to make them completely hilarious and awesome without getting bogged down in canon and how they “should” be.

  14. 14
    Brian R. says:

    @Xantar:

    Seriously, think about what this trailer looks like to someone who isn’t invested in the characters.

    I have literally never heard a single thing about these characters and this trailer impressed me a lot. I’ll plunk down my money to see it opening weekend.

  15. 15
    Xantar says:

    @dubo:

    Well ok, I guess I can buy that. In all honesty, though, I just didn’t find the trailer funny. Charming? Yeah I guess I can apply that adjective. But I’m seeing a lot of, “OMG I can’t wait to see this it’s going to be awesome” on social media, and it just looks over the top to me.

    And I still maintain that the comic book industry is way too insular and inward looking. At some point it’s going to collapse under the weight of its own self-importance, even though that may not be this year or next year.

    For the record, by the way, I’m a 29-year old nerd whose cat is named Schrodinger. I should be the target demographic for this movie. And on further reflection, maybe I would be a lot more excited for this movie if I wasn’t just damn tired of comic books by now.

  16. 16
    SatanicPanic says:

    @Xantar: I’m actually happy there is a movie coming out with characters I don’t know. means I will have reasonable expectations.

  17. 17
    TaMara (BHF) says:

    …and now I have that song stuck in my head. Thanks Obama Tim F.

  18. 18
    Bostondreams says:

    @Xantar:

    The 1970’s called. It wants its critique back. Seriously though, people have been saying this for decades. And comics still do okay. The new thing is same day digital download, which interestingly hasn’t impacted hardcopy sales overly much while increasing sales overall.

  19. 19
    cyntax says:

    While I do know the Starlord title a bit (and this looks almost nothing like what I remember), my wife who knows nothing about the title, and didn’t like the Avengers, thought it looked fun. So in our too small sample size, it would appear that they’ve tuned this for a broader audience–just sayin.

  20. 20
    raven says:

    @Bostondreams: I didn’t care about this shit then and I don’t care about it now. USA 3-1 end of the 1st!

  21. 21
    Cassidy says:

    @Xantar: Looks like someone wants a PBR! Why don’t you tell us more about what obscure comics are better. I’m just gonna say Spider Jerusalem and Sandman to get them out of the way.

    @dubo: Prettymuch. Myself and many of my friends have been comic fans since childhood, the 80’s for us. Most of us have also gone back and read as much as we could get our hands on from the 60’s and 70’s. Just in my social circle, we’ve been excited about this movie for a while. The casting seemed well thought out and, as with the whole Marvel movieverse, the source material was well understood.

  22. 22
    Xantar says:

    @Bostondreams:

    I’m not saying comics are going away or even that comic book movies are going away. But can they keep pumping out mega blockbusters reliably? I don’t think so. Eventually one of them is going to flop and that’s going to be the movie industry’s signal that it’s time to move on to the next thing. And outside of the really big franchises like Batman and Spider-Man, there isn’t going to be enough of a built-in audience to keep the goose alive.

    @Cassidy:

    Ummm…you seem to have completely misunderstood what I was saying. Read again.

  23. 23
    gwangung says:

    @Xantar: Dude, these’s AREN’T the original Guardians of the Galaxy at that. Any comics fan knows THAT.

    At the end of the day, it comes down to the work. If it works, it works. If it doesn’t, it’ll be a flop.

  24. 24
    dubo says:

    @Xantar:

    “And I still maintain that the comic book industry is way too insular and inward looking. At some point it’s going to collapse under the weight of its own self-importance, even though that may not be this year or next year.”

    Yeah. And that’s basically exactly what was about to happen until the X-Men and Spider-Man movie franchises completely saved Marvel’s bacon. It’ll be interesting to see how long they can maintain their movie magic.

  25. 25
    Anonymous37 says:

    Take a minute to appreciate this animated .gif (it’s pronounced JIF, dammit)

    You’re wrong. Steve Wilhite, the creator of the format, says it’s pronounced JIF, but he’s wrong too.

    EVERYBODY’S WRONG EXCEPT ME!

  26. 26
    Cassidy says:

    @Bostondreams: And the 80’s, and the 90’s, and the 00’s….

  27. 27
    Comrade Mary says:

    Choosy nerds choose GIF (hard G).

  28. 28
    Tim F. says:

    @Cassidy: OK. Ultra was awesome but encouraged the Luna brothers to get self-indulgent with their follow-ups. Kabuki was the shiznit until David Mack went Howard Hughes, wrote himself into a corner and disappeared up his own bellybutton. TWD was great until Kirkman’s genocide at the prison (it was worse in the comics) killed comics for me.

    You could say that I have a thing for promising comic franchises that self-destruct, but I liked Wolverine as a kid. So whatevs.

  29. 29
    The Other Chuck says:

    @Anonymous37: I got a wonderful jraphic novel collection as a birthday jift. I was jiddy as a schooljirl.

  30. 30
    tybee says:

    Jif is peanut butter. gif is a file format.

    and i see Mary beat me to it.

  31. 31
    Chyron HR says:

    @Xantar:

    Eventually one of them is going to flop and that’s going to be the movie industry’s signal that it’s time to move on to the next thing.

    Green Lantern says “hi”.

  32. 32
    Cassidy says:

    @Tim F.: I became a graphic novel guy. As a kid I did the usual DC and Marvel. I’m still an Avengers fanboy and just about anything DC; not a big Batman fan, though. I dropped X-whatevs because I got tired of reading multiple titles about Wolverine’s secret past, his super secret implanted memories hidden past, and superest duperest secret repressed memories that may or may not have been implanted and at this point I stopped giving a shit past. Image taught me the folly of latching on to any series so I’ve stuck with graphic novels.

  33. 33
    SFAW says:

    @Anonymous37: et al.

    You’re wrong. Steve Wilhite, the creator of the format, says it’s pronounced JIF, but he’s wrong too.

    Agree. The Other Chuck gives good examples as to why.

    Of course, Wilhite also insists that it’s pronounced “Luxury Yacht,” instead of “Throat Wobbler Mangrove.” I hear he also uses “bemused” when he means “amused,” and literally uses “literally” incorrectly. Figuratively speaking, that is.

  34. 34
    Cassidy says:

    @Chyron HR: I liked Green Lantern. It wasn’t perfect, but I think they could have moved past it into a sequel. If DC is smart, they’ll tie Arrow and the upcoming Flash series into a Justice League movie. I’d like to see Reynolds return as Hal Jordan and a decent Wonder Woman movie. But it’s DC. They made an art form of stepping on their dicks.

  35. 35
    dubo says:

    @Cassidy:

    Personally, I’ve evolved into being attached to writers instead of books; where I used to follow anything Fantastic Four and “Core” X-books, now I’m more inclined to pick up things with Brubaker or Matt Fraction’s name on the cover.

    Of course, I’ll still buy anything featuring the great DOCTOR DOOM.

  36. 36
    The Other Chuck says:

    @SFAW: Well I also had Giant George’s Gelato, so there’s that. Still, I have a hard time imagining ‘GIF’ stands for Jraphic Interchange Format.

  37. 37
    Bill E Pilgrim says:

    Okay I’ll pronounce it “jiff” if you’ll pronounce the other one “gay Peg”.

    Nice Jardians of the Jalaxy clip.

  38. 38
    NotMax says:

    @tybee

    Suitable for animated jraphics.

    (Incidentally, saw your comment the other day on the emerald cut diamond and how better stones are preferred, but the thread was all but dead at that point. Have looked at the one here (~2½ carats) through a loupe, and there are barely a couple of miniscule flaws, both at the very bottom (but offset towards the sides) where the stone rests on the setting. The cutter obviously knew his business.)

  39. 39
    skyweaver says:

    Gif. I’ve been a graphic designer for 20 years in a lot of different places – non-profit, corporate, federal government, and higher ed, I’ve only ever heard it pronounced with a hard ‘g’.

  40. 40
    Bill E Pilgrim says:

    @Bill E Pilgrim: PS: (Edit not working) I don’t care how anyone pronounces it, not campaigning. Weirdly enough I’ve always pronounced it “jiff/giff”, that is, said both out loud, giving the listener a choice since I could never get a definitive answer on how it was pronounced. And I don’t mean since last week or last year, I mean since it was invented, practically. Shrug. I’m diplomatic, what can I say.

  41. 41
    Cacti says:

    On one hand, I’m all smiles that the Russian men’s hockey team went down in flames. The glory of the former USSR hockey “juggernaut” was based on the fact that they were a team of professional caliber players, feasting on amateur competitors (i.e. why 1980 really was a “miracle on ice”).

    On the other hand, I can’t help but feel a twinge of sympathy for Alex Ovechkin, the posterboy for Russian hockey, who played like garbage throughout the tournament, and who his coach called out by name following today’s loss.

  42. 42
    PaulW says:

    …a movie with Marvel’s C-listers… and Hollywood STILL REFUSES to make a WONDER WOMAN MOVIE.

  43. 43
    Bill E Pilgrim says:

    @skyweaver: To some degree it’s always seemed a graphic design, music, creative arts versus code monkey divide. Somewhat. I had the same experience as you, but the code nerd who invented it says Jiff, as do some others like him.

  44. 44
    raven says:

    @Cacti: Every player on the ice right now is an NHL player.

  45. 45
    NotMax says:

    Funny thing, pronunciation.

    Gerrymander is always a soft j sound, whereas Elbridge Gerry’s last name is pronounced with a hard g.

    Dick insists the family name is pronounced ‘chee-nee’. I believe Chris Matthews is about the only one who adheres to that. (Of course, a variety of BJers would have their own more creative pronunciations.)

  46. 46
    Cassidy says:

    @PaulW: That’s not a bad thing. Every attempt in recent memory to do a WW movie or TV show didn’t sound like they were doing well with the source material.

  47. 47
    raven says:

    @NotMax: wee knee

  48. 48
    TooManyJens says:

    @Bostondreams:

    The new thing is same day digital download, which interestingly hasn’t impacted hardcopy sales overly much while increasing sales overall.

    That doesn’t surprise me a bit. There are lots of people who might be interested in comics but who don’t feel comfortable (and in a lot of cases, aren’t welcome) in the particular culture of comics stores.

    @PaulW: Nobody wants to watch some dumb woman starring in a superhero movie, duh.

  49. 49
    Poopyman says:

    Yes, back before timF was born most of us pronounced it with a hard G. Then the kids came along and spoiled everything.

    You can pronounce it “JIF” if you’re really attached to following what CompuServe geeks do.

  50. 50
    Anton Sirius says:

    @dubo:

    And that’s basically exactly what was about to happen until the X-Men and Spider-Man movie franchises completely saved Marvel’s bacon.

    Umm, prior to the release of the first X-Men movie, there had been exactly one previous movie attached to the Marvel Studios brand – Blade, which made an impressive $130+ million at the box office despite having a relatively small budget and being about an obscure character from the 70s.

    Since Marvel started doing their own thing as opposed to doing co-productions with other studios, they’ve had nothing but mega-hits. When your worst film, box office-wise, still tops $250+ million domestic, I have to think you know what you’re doing.

    Your theory is cute, but needs a little work.

  51. 51
    Cermet says:

    Same silly factor plot using the so fucking tried white male cliché isn’t a movie make. Looks like the Green lantern remake with a few extra characters.

  52. 52
    Sister Rail Gun of Warm Humanitarianism says:

    @Xantar: I’ve never been a GotG fan, was underwhelmed when this movie was announced, and I’m now looking forward to this movie. I’m getting a Farscape/The Fifth Element vibe off the trailer.

    My specific reaction to the announcement was “Well, with Thanos as an upcoming Big Bad, they kinda had to introduce some of these characters somehow, but a whole movie to themselves?”

  53. 53
    Anton Sirius says:

    Tim F, if you like James Gunn’s flicks you owe it to yourself to watch Super.

  54. 54
    dubo says:

    @Anton Sirius:

    Yeah, I forgot to mention Blade.

    My “theory” isn’t a “theory”… Marvel was in bankruptcy from ’96-’98 and was dead in the water until the semi-surprise hits of Blade and X-Men. – Which was a big risk considering the failure of Marvel’s 80’s attempts at movies

  55. 55
    TooManyJens says:

    @Sister Rail Gun of Warm Humanitarianism:

    I’m getting a Farscape/The Fifth Element vibe off the trailer.

    YES. I figured I’d probably end up seeing this because it ties into the rest of the MCU, but I really wasn’t interested before seeing the trailer. Now I’m in.

  56. 56
    Steeplejack says:

    Back in my coding days, there was a time—must have been the mid-’90s—when we wore onions on our belts and SCSI drives were all the rage. It’s typically pronounced “scuzzy,” but it became an in-house joke to pronounce it “scoot-see,” like some sort of Italian delicacy. Until our department head went to a big conference and absentmindedly pronounced it that way all the way through his talk. He came back, yelled at us all and threatened to fire someone if he ever heard “scoot-see” again. Good times.

  57. 57
    Cassidy says:

    @TooManyJens: I don’t think that’s a fair assessment. Movies that have been made from video games with female protagonist have done well. The specific problem with the Wonder Woman attempts is that they always try to alter the character that is profoundly different than the source material. Usually it boils down to making her some lost lamb in a modern world or trying to make her edgier, etc. As I mentioned, I’m glad that none of the plans to make her into a movie or TV show worked because they sounded horrible.

  58. 58
    Cacti says:

    @raven:

    Every player on the ice right now is an NHL player.

    I’m aware.

    My point was, winning gets a lot harder when your competition is also professional.

  59. 59
    Anton Sirius says:

    @dubo: Marvel’s bankruptcy in the 90s was due to Perelman’s reckless mismanagement as he piggybacked on the speculator bubble, not a pending “collapse” of the industry. Comics would have been just fine even if the Marvel movies had never taken off.

    In fact, the point I was awkwardly trying to make is that the success of most modern comic movies (basically since Hollywood started taking them seriously as properties) says the exact opposite – there was clearly a market out there for superheroes, despite the slump in sales of actual comic books.

  60. 60
    JustRuss says:

    JIF is peanutbutter. The G in GIF stands for Graphic, not Jraphic. Gift is not pronounced “jift”. Case closed.

  61. 61
    Bill E Pilgrim says:

    @NotMax: Though a word’s pronunciation shifting over a span of 200+ years isn’t all that unusual (Gerrymandering was pronounced with the hard G at first also, in keeping with his name) whereas this one has only existed for a few decades and seems to have been pronounced two different ways from the start, dictionaries list both ways as accepted, and so on.

  62. 62
    TooManyJens says:

    @Cassidy: I know there are specific issues with the proposed WW projects. I just get tired of how whenever an action movie (or any genre other than “chick flicks”, really) starring a woman flops, it’s not that the movie just flopped, it’s that people won’t go see that kind of movie starring a woman. There is literally no number of dude superhero flops that will make studio executives decide “we aren’t making this kind of movie starring men anymore.”

    And if the movie is a hit, we hear “OMG, it turns out people will go to see a movie starring women! What a revelation!” (Recent examples: Bridesmaids, The Heat.) But studios never seem to retain that lesson for very long.

    I don’t follow video games or video game movies, so maybe they’re an exception to this, IDK.

  63. 63
    Cassidy says:

    @Anton Sirius: I think it’s more specific than that. There is a market for these superheroes, from these comics to be made into well done movies. The fandom for these characters is comprised, mostly, of my generation and now we’re adults with careers and money.

  64. 64
    Bill E Pilgrim says:

    @JustRuss: If you’re looking for logic or rigid rule following you should choose a different language. Seriously.

    Something used a lot in teaching ESL overseas:

    I take it you already know
    Of tough and bough and cough and dough
    Others may stumble, but not you
    On hiccough, thorough, laugh, and through.
    And cork and work and card and ward
    And font and front and word and sword
    Well done! And if you wish, perhaps
    To learn of less familiar traps:

    Beware of heard, a dreadful word
    That looks like beard and sounds like bird.
    And dead: it’s said like bed not bead–
    For goodness’ sake don’t call it deed.

    Watch out for meat and great and threat,
    They rhyme with suite and straight and debt.
    A moth is not a moth in mother,
    Nor both in bother, broth in brother.
    And here is not a match for there,
    And dear and fear for bear and pear.

    And then there’s dose and rose and lose–
    Just look them up–and goose and choose,
    And do and go, then thwart and cart.
    Come, come, I’ve hardly made a start!

    A dreadful language? Man alive!
    I’d mastered it when I was five.

  65. 65
    NotMax says:

    @Anton Sirius

    Yes, the primary factor was Perelman bleeding the company dry, carting money out as fast as it came in, and issuing junk bonds by the truckload.

    The concurrent Heroes World self-distribution debacle was also a related drain, inarguably negatively impacting sales, customer goodwill and gross number of sale outlets.

  66. 66
    Steeplejack says:

    @Bill E Pilgrim:

    As a student of the old Perry Mason TV series, I have noticed that many characters in the ’50s pronounced “Los Angeles” with a hard g, and it continued sporadically into the early ’60s.

    They always say “San Pee-dro,” though. Go figure.

  67. 67
    raven says:

    @Cacti: got it

  68. 68
    Bill E Pilgrim says:

    @Steeplejack: Huh. That’s how people in the UK sometimes pronounce it. (Los Angle-eez). I wonder if that was a matter of people not from LA producing the PM shows or whether people there used to pronounce it differently, I don’t live there so I don’t know.

    There are dead giveaways for instance people pronouncing Oregon as “Ora-gone”, which is a sign that they’ve probably never even been there.

  69. 69
    NotMax says:

    @Steeplejack

    There are many other examples of unexpected pronunciation, but two are Cairo, IL (KAY-roh) and Bogota, NJ (Boh-GOH-tah).

    Perhaps raven could start a movement to pronounce it AY-thens.

  70. 70
    🎂 Martin says:

    @Cassidy:

    The fandom for these characters is comprised, mostly, of my generation and now we’re adults with careers and money.

    Not sure that’s enough to carry a franchise.

    Effectively the studios are fishing for new ideas, and now that CGI is so good, they can go to the vast ocean of comics rather than the pulps that they did a few decades ago. Mostly, they’re too lazy to write their own story. And that’s fine, except that they don’t get to write their own story because the very fans that they’re relying on to virally convince me that a movie featuring a weaponized raccoon is worth seeing are also the fans that are going to prevent the studio from doing it exactly as their 13 year-old mind imagined 30 years ago. And so we’re now subject to, what, the 3rd reboot of Spiderman, the 3rd reboot of the Hulk, the 3rd reboot of Batman, like the 5th reboot of Superman, etc.

    So much for new ideas…

  71. 71
    TooManyJens says:

    @NotMax: In Illinois, it is pronounced AY-thens. We also have New BER-lin, and Vienna with a long “i”.

  72. 72
    NotMax says:

    @TooManyJens

    Love factoids such as those.

  73. 73
    Cassidy says:

    @🎂 Martin: I think there is too much conventional wisdom in that comment.

    The recent Superman was a reboot with a plan in mind based on the same model of the Avengers, which includes your Hulk reboot; the previous Superman movie was a sequel to the Christopher Reeve franchise. A new Batman is being brought in so as not to have Nolan’s Batman trilogy connected to the wider DC movieverse and it was never meant to be. Spiderman, IIRC, was done so as to not lose the rights, following the success of the X-Men, but they didn’t want to continue the Tobey Maquire series and it was easier to start over. I agreed with that decision. FF is being rebooted in another attempt to cash in on the superhero popularity and I don’t know anything about rights reverting, but I seem to recall reading that somewhere. Again, I could be wrong about the details to some of these, but this is my recollection and I don’t feel like looking it up.

    All to say, you’re looking at it as recycling properties when what’s happening is that Marvel and DC are finally producing their own properties with major studio backing. Some companies aren’t playing ball and doing their own thing, but rumor is that Marvel really wants Spidey and FF back and has given up on the shitshow they’ve made of X-Men. This includes rebooting certain franchises to get everyone on the same page.

  74. 74
    mouse tolliver says:

    After being disappointed (and disgusted) by Man of Steel, I’m ready for a comic book movie that’s entertaining and fun and not embarrassed to be what it is. Marvel keeps kicking DC’s ass.

  75. 75
    NotMax says:

    @Cassidy

    All of which will lead to the JLA vs. Avengers movie in 2039, Marvel’s 100th anniversary year.

    (Not meant to be a factual statement.)

  76. 76
    Cassidy says:

    @NotMax: Somewhere, Whedon just felt a shudder go up his spine.

  77. 77
    Steeplejack says:

    @Bill E Pilgrim:

    There are some ’40s movies where “Los Angeles” is pronounced with a hard g. It’s just harder for me to name those, whereas there are 20 million Perry Mason episodes. I always thought it was an artifact of the time before the final penetration of radio and television, when the pronunciation was finally standardized.

    @NotMax:

    But this is different. It’s not a case where everyone (locally) agrees on a weird pronunciation, e.g., Versailles, Missouri (“Ver-sails”), or the ones you mentioned. It’s a variant, “wrong” pronunciation that persisted for what seems to the modern ear like an unusually long time.

  78. 78
    PurpleGirl says:

    I don’t care how you pronounce .gif. I hate — HATE — them because they catch my eye and my brain becomes fixated on the damn thing. I stop being able to read text because I’m so tied to the motion. I understand that most people don’t have a problem like this, but it drives me up a wall. Have fun with the pronunciation fight, I’ll keep trying to avoid them whenever I can.

  79. 79
    Bill E Pilgrim says:

    @Steeplejack: It is curious, since the hard “g” takes it even farther from the original Mexican Spanish, which has a much softer g than the US English pronunciation.

    Maybe Anglo people started pronouncing it at least somewhat closer to the Mexican sound once more of them they had actually lived there, would be my guess.

  80. 80
    NotMax says:

    @Steeplejack

    It may be faulty memory, but my sense of the use of the hard g in older movies was that it was an affectation used by the upper class in those films, which filtered down to the more plebian outlets of radio and TV as an acceptable variant used by the hoi pollloi.

    @Steeplejack

    Poor Joss (or is that Goss?). If he submitted a completed script yesterday, it might have a very slim outside chance of getting all the clearances and approvals finished in time to begin production for a 2039 release.

  81. 81
    MattF says:

    All very well, but don’t forget what happened to Howard the Duck. Movie trailers can be an exercise in wish-fulfillment.

  82. 82
    Sister Rail Gun of Warm Humanitarianism says:

    @PurpleGirl: AdBlock Plus. You can add anything to the filters, including animated gifs.

  83. 83
    NotMax says:

    @Sister Rail Gun of Warm Humanitarianism

    Also too, for Firefox, QuickJava, which includes an on-off toggle for animations.

  84. 84
    PurpleGirl says:

    @Sister Rail Gun of Warm Humanitarianism: Thank you. I use AdBlock and and anti-Flash add-on. Didn’t know I could add stuff to the plug-ins. I will fix the plug-ins later.

  85. 85
    Bill E Pilgrim says:

    @NotMax: That would actually ring true, in the sense of the “stage” accent that so many US actors in movies and TV shows used to use, which was a sort of mid-Atlantic affectation. “Poul, oh Poul, cahn’t you see I love you!” Yhas, I trilly do!”

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    SFAW says:

    @Cassidy:

    Somewhere, Whedon just felt a shudder go up his spine.

    Do you mean Goss Whedon?

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    🎂 Martin says:

    @Cassidy:

    This includes rebooting certain franchises to get everyone on the same page.

    But to non-comic people, it looks more like “We’re too lazy to produce new content, so we’re going to keep going back to the well”. Nobody else gives a shit about the IP soap opera except for comic fans (and they only care about that for the same motivation of keeping the properties pure).

    The end result is that, I’m the very demographic you speak of as being willing to open my wallet for this stuff, but I have zero interest in these new series. I saw most of what came out from Marvel/DC until the latest reboots. I’ll stick with Avengers, but I don’t see what the other films brings me. I’ve had a chance to see the others for free, but I don’t feel like they’re worth my time, and my guess is that Avengers will turn a corner next year trying to transition to a new cast or to fuse in with these other properties and then they’ll lose me. The most discouraging thing about Guardians is that there’s a potential tie-in to Avengers, that I know at some point they’ll exploit because it’ll give the Comicon audience a böner, but they’ll lose people like me. And knowing that it’s coming, I almost don’t want to bother getting in there at all.

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    Sister Rail Gun of Warm Humanitarianism says:

    @🎂 Martin: Eh. You know that purple guy in the middle of the Avengers credits? The Guardians will tie into the Avengers when he comes back. It’s no guarantee that they’ll show up; it may just be that we know some backstory through the Guardians movie that the Avengers won’t.*

    The Avengers will not fuse in with the other properties in the forseeable future. Spider-man, X-Men, and the FF are all tied up in contracts with other studios, and Marvel/Disney can’t use them. Period. They can’t even call Quicksilver and the Scarlet Witch mutants in A2, because that term is also tied up in the X-Men contract. Just using them required lawyers and negotiations and an agreement that since they have been Avengers for most of their existence, they belong in both worlds.

    *Minor spoiler for the post-credits scene in Thor: The Dark World:

    At this point, none of the Avengers except maybe Thor knows that the tesseract is part of a set. I expect the Guardians movie to fill out some of that for the audience.

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    boatboy_srq says:

    @The Other Chuck: That’s gust outrajeous. I may hop into my (not-made-in-TN) Getta to come see that.

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    Bill E Pilgrim says:

    @Steeplejack: Thanks for that, interesting. I knew there must be an existing discussion about it somewhere.

    Arlo Guthrie, I would just note to the authors of that article, in that song was definitely mispronouncing it on purpose, out of playfulness and for rhyming purposes.

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    Steeplejack says:

    @Bill E Pilgrim:

    Agree about Arlo Guthrie. Somebody needed to lighten up.

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    NotMax says:

    @Bill E Pilgrim

    out of playfulness and for rhyming purposes.

    In comparison to his rhyming ‘pickle’ with ‘motorcycle,’ it was nearly poetic.

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    Bostondreams says:

    @Cassidy:

    DC live action movies have mostly been average at best, but their animated films have been simply fantastic.

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    Bostondreams says:

    @🎂 Martin:

    Well, they are just copying the comics, really. Both Marvel and DC have ‘rebooted’ their characters and universes recently, DC especially. DC has taken some 3 or more decades of comic history and either eliminated it completely, significantly retconned it (eg, Batman having multiple Robins, including his son, in only about 5 years, Superman never in a relationship with Lois Lane (he’s sleeping with Wonder Woman now), etc), or simply confused things.

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    NotMax says:

    @Bostondreams

    A few from the recesses of the DC stable:

    Few remember the character now, but Bat Lash would make a gosh-durned good movie.

    What with today’s CGI, Sugar and Spike and also Stanley and His Monster could be fun romps.

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    Cassidy says:

    @🎂 Martin: And that’s the conflict. You say you don’t care about the “soap opera”, but any comic book fan like myself, will fill you in on the details. Where yo’re worried that GotG will tie in to Avengers, I’ll tell you it is meant to at some point in time and has already been mapped out that way. All of these Marvel movies starting with Iron Man were written with a plan in mind to link them together as part of a growing universe that will soon expand to lesser known properties. The Incredible Hulk (with Edward Norton) has been pulled in, but it wasn’t planned that way. Soon, Ant-Man and Doctor Strange will be made into movies and some lesser known characters are getting original series made for Netflix, as well as the Agents of S.H.I.E.L.D., and of course phases 2 and 3 of the Marvel movies that we alrady know (Thor, Captain America, etc.). Ultimately, they’re building to the big storylines which primarily center around the Avengers (Infinity Gauntlet, Civil War, etc.)

    All I’m getting at is that your assumptions, which would probably be accurate for most cases, aren’t in this case, but sometimes you gotta let the fanboys edumacate you first.

    @Bostondreams: The animation has been stellar. I really loved the Justice League cartoons. I’m not too impressed with New 52, between the slutting up of almost all the female characters and lazy retconning, I’m glad I don’t collect comics anymore. I’m not put off by the Supes/ WW pairing, but as in all things comics, first relationships never last long and this’ll be just another gimmick. They had a perfect opportunity to use the reboot to update the origins for modern times, but they stepped on their crank again.

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    brantl says:

    It isn’t pronounced Jif by anyone that I have known of before, and I work in IT.

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    Jado says:

    @Xantar:

    I agree – look at how poorly the Bond movies have done over the years. Clique-ish genre movies are clearly not sustainable.

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