Just a few days after the 2012 elections, in which the gender gap helped propel Democrats to major national victories, Charles Krauthammer urged his party not to change its policy agenda. Rather, the pundit said Republicans will be fine if they present their far-right views on women’s health and reproductive rights with greater “delicacy.”
Jonathan Martin reports today on the next step: a new political strategy firm that intends to “help the party’s candidates better tailor their messages to women.”
Katie Packer Gage, who served as deputy campaign manager for Mitt Romney in 2012], Ashley O’Connor and Christine Matthews this week are opening what appears to be the first Republican firm aimed specially at wooing female voters. They are calling it Burning Glass Consulting – a reference to what they see as the need for a focus on appealing to women that is so laserlike that it can burn glass.
Or, as Tip told Ronnie over drinks in the Oval Office after a hard day legislating, “There ain’t no delicate way to tell a woman that she’s a slut.”