Just a few notes from Day 1 of the Exchanges and what they mean:
About 2.8 million people visited healthcare.gov – the main website for the 36 state exchanges being run by the federal government – between midnight and mid-afternoon, theU.S. Department of Health and Human Services said….
Kentucky’s exchange, kynect, saw 57,625 unique visitors from its midnight launch until 2:30 p.m., according to the Kentucky governor’s office. Nearly 2,000 applications had been started, with 1,235 completed. The kynect contact center fielded 3,243 calls and 110 e-mails. The average visitor stayed on the site for 11 minutes….
Between the Federal and the State exchanges there were ten million web hits. The financing and actuarial tables work out if roughly seven million people sign up for insurnance. The first day conversion rate in Kentucky and other states are fairly low. That is expected as buying health insurance is a big deal with a lot of options. Pricing, networks, benefit configurations are being released for the first time in a comprehensive manner. People should take time to look at their options, figure out what two or three really meet their needs and then think about trade-offs. My company has been modelling a repeated shopping experience for months now and that is probably what we will get. People will come in, look around, narrow their choices, and leave. Then they’ll come back a couple more times until they choose. I expect spikes in enrollment around the 15th and 30th of the month as well as another spike right after Thanksgiving as people sign up for coverage that can go into effect on Jan. 1.
huge interest and balky technology that led to a series of glitches, delays and even crashes that marred the first hours of the centerpiece of President Obama’s health law.
Responding to mistermix — this system was load tested — the load was just more than anticipated and was more active than anticipated. Thankfully servers are reasonably scalable, and fixes were going into play by mid-afternoon.
The big takeaway is that people are interested, and the technology side of the equation should be quickly patched.
Seven million new people are needed to sign up for the Exchanges including a little more than 2 million young people. I think we’ll hit that by Thanksgiving if yesterday is an indicator. As a side note, it is seven million covered lives, not seven million contracts. This is a slight difference. If I insured my family on Exchange, we would be one contract but four covered lives. I think it is safe to say that of the 10 million hits, those hits represent at least and probably a good deal more than 10 million potentially covered lives. Having enrollment in Exchange go over 7 million would be a very good problem to have.