GOP thinks imitating BuzzFeed to raise money is WIN!
The GOP is going to make its own BuzzFeed, apparently. National Journal’s Brian Fung “won the Internet” yesterday with his report on the National Republican Congressional Committee’s thrilling new website, which has a sidebar, and features lists.
The NRCC also hired 20 writers (the GOP will save publishing!) to create conservative versions of the soul-deadening crap BuzzFeed’s list-generators are forced to compile. While it may sound like the aim is to appeal to a new demo — kids who remember the ’90s and who also believe that balancing the federal budget with deep domestic spending cuts will also somehow spur economic growth — it’s actually not quite that ambitious: The point is to boost traffic to the NRCC website, and therefore to increase donations to the NRCC. It appeared to be working, too, even before the entire liberal Internet stopped to point and laugh at the notion of a “conservative BuzzFeed,” giving the project a massive amount of attention…
There is clearly a market for easily shared Internet ephemera marketed specifically to older cranks, and the savvier conservative media figures are already serving it. Michelle Malkin had the brilliant idea to start an entire site that literally just puts Twitter posts in one easy-to-find place so old people can read them without having to figure out Twitter….
If an audience exists for a BuzzFeed of the right, BuzzFeed will happily be the BuzzFeed of the right, because capitalism. In fact, they are already producing cheap viral crap for conservatives to like on Facebook. Recent attempts include What It Feels Like Being a Conservative on the Internet, which went viral but was deemed “fail” by the BuzzFeed community, and “7 Things Democrats Would Have Freaked Out About if Bush Had Done Them,” which was voted both “win” and “fail.”…
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