Enterprise Florida, a public-private partnership that funds official state economic development initiatives, paid $380,000 for this logo:
Many lady Floridians are peeved about it since, aside from the period immediately following the release of the film Annie Hall in 1977, men’s neckties haven’t served as an inclusive symbol that encompasses both sexes.
The article linked above is all about the tie in the logo, but it also features this video publicized by the same outfit:
All the hands in the video appear to be attached to men, with the possible exception of the gloved hands, which look decidedly masculine, but who knows?
I can see how maybe one all-male piece of advertising collateral slipped under the radar (though a competent creative director should have caught it). But the all-male video too? Now it’s harder to see this as an honest mistake.
We Florida business ladies are being dissed! And did Enterprise Florida really pay $380,000 US dollars for that logo? (If so, I’d like to speak to them about some land I’m putting on the market, teeming with biodiversity and mere centimeters from the surface!)
This branding initiative was unveiled by Governor Voldemort, who slashed funding for the disabled and schools so he could attempt to zero out the corporate tax rate. Those tea-people really get financial stewardship.
Please feel free to discuss whatever.
[X-posted at Rumproast]