I don’t think we should expect much at first out of this sort of endeavor, but it is well worth pursuing over the long-term:
National Democrats are taking steps to create a large-scale independent group aimed at turning traditionally conservative Texas into a prime electoral battleground, crafting a new initiative to identify and mobilize progressive voters in the rapidly-changing state, strategists familiar with the plans told POLITICO.
The organization, dubbed “Battleground Texas,” plans to engage the state’s rapidly growing Latino population, as well as African-American voters and other Democratic-leaning constituencies that have been underrepresented at the ballot box in recent cycles. Two sources said the contemplated budget would run into the tens of millions of dollars over several years – a project Democrats hope has enough heft to help turn what has long been an electoral pipe dream into reality.
At the center of the effort is Jeremy Bird, formerly the national field director for President Barack Obama’s reelection campaign, who was in Austin last week to confer with local Democrats about the project.
In a statement to POLITICO, Bird said the group would be “a grass-roots organization that will make Texas a battleground state by treating it like one.”
Again, this should be viewed as a long-term project, and expecting to see immediate results in 2014 would be silly. But think of the payoff- if Dems could flip Texas, there won’t be another Republican President for generations.