The NRA now has a negative favorability rating, with 42% of voters seeing it positively while 45% have an unfavorable view. That represents a 10 point net decline in the NRA’s favorability from the week before the press conference when a national poll we did found it at 48/41. Its image has taken a hit with both Democrats (from 29/59 to 22/67) and Republicans (71/19 to 66/18).
The NRA’s focus on putting more guns in schools is likely what’s driving the decline in the organization’s image. Only 41% of voters support the organization’s proposal to put armed police officers in schools across the country, with 50% opposed. Democrats (35/57) and independents (38/51) both oppose the push and even among Republicans only a narrow majority (52/39) supports it.
On the broader issue of giving teachers guns, only 27% of voters are supportive with 64% opposed.
The Obama Administration is talking about working with Wal-Mart to get them to adopt voluntary restrictions on gun purchasing. Ed Kilgore has more on that, with the usual concern that people will freak out because it’s evil Wal-Mart. I don’t think the Obama Administration is going to have to give much to Wal-Mart to have them adopt tougher gun selling procedures, because popular opinion is on Obama’s side, so why not have Wal-Mart with you when you go after the NRA?