Freddie has a good post about the death of the Daily, the Murdoch iPad-only newspaper that’s going down the tubes:
2. Why would people think that you could have a viable media business model while catering only to people who own iPads? Because our media world is made up of people from a particular social and cultural class. Broadly speaking, they’re a myopic and provincial bunch, and so when they look around at their peers and social cohort, they see that everybody owns an iPad and assume that’s true of the world at large. You’re sure to see tons of analysis of this story in the usual places in the coming hours– The Atlantic, Slate– and it’ll be written by people from the same narrow group that worked at The Daily in the first place. As such, they’ll be lacking an important perspective, which is what the world looks like outside of the narrow slice of educated digitally-connected strivers who write the Internet. It’s the most consistent and determinative aspect of our media: it’s a homogenous group that fancies itself diverse and thus cannot see how incredibly out of touch it is with how most people live. I invite reporters to come here to Lafayette Indiana and ask around at the Village Pantry about the demise of The Daily.
And, just like clockwork, here’s the Atlantic’s piece on why the Daily failed, which isn’t bad, but certainly tiptoes around the elephant in the room that Freddie identifies later in his piece, which is that the digital audience tuned to expect free content, whether or not they own an iPad (and most don’t).
In somewhat related news, the New York Times is laying off 30 newsroom managers.