Our blog ad server targets individual viewers to some extent. Not just our ad server, of course — everyone’s. This was demonstrated for me vividly awhile back after I purchased a niche gift book for my sister and sister-in-law’s anniversary and the Internet assumed I was a lesbian for several weeks afterward.
It’s a really imprecise targeting filter, though. We’re buying a new truck and have been doing copious research online to try to find the best deal. So what ad did the WordPress server deliver? Ferrari. No, really. Here’s what we’re actually looking at:
It’s a gas hog, but we have robust towing requirements and need that mighty V-8. What’s on your agenda today?