A former Republican staffer on the House and Senate budget committees explains how the modern Republican party co-opted low-information white voters who should want to vote for Democrats:
How do they manage to do this? Because Democrats ceded the field. Above all, they do not understand language. Their initiatives are posed in impenetrable policy-speak: the Patient Protection and Affordable Care Act. The what? – can anyone even remember it? No wonder the pejorative “Obamacare” won out. Contrast that with the Republicans’ Patriot Act. You’re a patriot, aren’t you? Does anyone at the GED level have a clue what a Stimulus Bill is supposed to be? Why didn’t the White House call it the Jobs Bill and keep pounding on that theme?
You know that Social Security and Medicare are in jeopardy when even Democrats refer to them as entitlements. “Entitlement” has a negative sound in colloquial English: somebody who is “entitled” selfishly claims something he doesn’t really deserve. Why not call them “earned benefits,” which is what they are because we all contribute payroll taxes to fund them? That would never occur to the Democrats. Republicans don’t make that mistake; they are relentlessly on message: it is never the “estate tax,” it is the “death tax.” Heaven forbid that the Walton family should give up one penny of its $86-billion fortune. All of that lucre is necessary to ensure that unions be kept out of Wal-Mart, that women employees not be promoted and that politicians be kept on a short leash.
It was not always thus. It would have been hard to find an uneducated farmer during the depression of the 1890s who did not have a very accurate idea about exactly which economic interests were shafting him. An unemployed worker in a breadline in 1932 would have felt little gratitude to the Rockefellers or the Mellons. But that is not the case in the present economic crisis. After a riot of unbridled greed such as the world has not seen since the conquistadors’ looting expeditions and after an unprecedented broad and rapid transfer of wealth upward by Wall Street and its corporate satellites, where is the popular anger directed, at least as depicted in the media? At “Washington spending” – which has increased primarily to provide unemployment compensation, food stamps and Medicaid to those economically damaged by the previous decade’s corporate saturnalia. Or the popular rage is harmlessly diverted against pseudo-issues: death panels, birtherism, gay marriage, abortion, and so on, none of which stands to dent the corporate bottom line in the slightest.
There’s a lot more in the essay, including a perceptive analysis of Republican authoritarianism, and how de-legitimizing institutions is part of their gameplan. The whole thing is well worth a read. (via James Fallows)