This ugly object is the ESPN phone that Steve Jobs called the “dumbest fucking idea I have ever heard”. There’s been a lot said about Apple and Jobs the last few days, but the one thing that sticks out in my mind is that Apple was never a “brand” in the sense that ESPN is a brand. That is, Apple didn’t try to whore out their good name in every conceivable circumstance where money could be screwed out of a trusting consumer. A big part of the reason is Jobs. To call him the best marketer of the last 30 years is a bit of an insult only because the practice of marketing products has become such a low, debased, bottom-feeding craft. It’s too bad that he’s scaling back, because he runs one of the few companies who would never produce garbage like this.
Comments are closed.