If you’re looking for a blogger who’s going to write about the latest bullshit ruse from the Republicans, and the latest round of submissive urination by the Democrats, I’m afraid I’m not your guy. I’ve had it with that shitshow fail parade. So, I’m looking for distractions, and here’s one.
Modern newspaper web design is so bad that it’s losing newspaper readers. But it doesn’t have to be that way — here’s a redesign of the New York Times (via) that I’d love to read. It’s worth noting that the Times is actually one of the better newspaper designs around. My local paper has suffered from years of bad design. Their online edition is finally somewhat usable after the nth redesign, but then they immediately went and ruined their mobile site.
Another point that nobody seems to mention is that newspapers ask that you register and harvest some personal information, yet they never seem to use it. I’ve never been pushed a targeted ad by my local newspaper – they’re a decade behind Google. Part of the reason that people are ad blind on the Internet is because the ads we see are almost totally irrelevant to who we are. The “best” ads, like the Google ads on this site, are at least slightly relevant to what we’ve been doing, or what the site’s about. Even the Times, which seems to be doing OK with its paywall, doesn’t seem to be able to push out a relevant ad despite the fact that I’m a “subscriber”.