As long as people are discussing Daily Dish, which I am generally sick of discussing, I’d like to bring up a related topic that combines two of my obsessions: blog traffic and the Atlantic blogs. I’ve noticed that Daily Dish keeps its sitemeter open, while none of the other blogs at the Atlantic do (as far as I can tell, maybe I’m an idiot and I just can’t find it). Presumably, this is because traffic is very low on the other blogs.
I’d really like to know how many people actually read Clive Crook and Megan McArdle. I think Sullivan is contractually obligated to link to them every so often and that probably gives them a bit of a bump. But beyond that?
I suspect that Crook’s traffic is the lowest of the Atlantic blogs. I can still understand why he has the gig, even though he’s a pompous moron, because he had some high-up job at the Economist and, rightly or wrongly, that publication is taken very seriously. But the case of McArdle really is strange: someone who can’t hold a job in the business world starts an error-filled econ blog that no one reads, then is hired at a big magazine to write an error-filled mostly econ blog no one reads, except to point and laugh, and despite the lack of popularity and accuracy, is given an honorific title at the big magazine and a regular gig on
NPR American Public Media’s (awful) Marketplace.
How do things like this happen?