Man-on-dog bites man

Santorum has no shot at the presidency anyway, but….

Santorum has what you might call a Google problem. For voters who decide to look him up online, one of the top three search results is usually the site SpreadingSantorum.com, which explains that Santorum’s last name is a sexual neologism for “the frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex.”

Santorum’s problem got its start back in 2003, when the then-senator from Pennsylvania compared homosexuality to bestiality and pedophilia, saying the “definition of marriage” has never included “man on child, man on dog, or whatever the case may be.” The ensuing controversy prompted syndicated sex columnist Dan Savage, who’s gay, to start a contest, soliciting reader suggestions for slang terms to “memorialize the scandal.” The winner came up with the “frothy mixture” idea, Savage launched a website, and a meme was born. Even though mainstream news outlets would never link to it, Savage’s site rose in the Google rankings, thanks in part to bloggers who posted Santorum-related news on the site or linked to it from their blogs. Eventually it eclipsed Santorum’s own campaign site in search results; some observers even suggested it may have contributed to Santorum’s crushing 18-point defeat in his 2006 campaign against Bob Casey.

[…..]

To at least make a dent, Santorum could try a concerted push to generate links to his domain on prominent sites and blogs, ginning its Google ranking….Santorum faces an uphill battle, in part because Savage’s site has been up for so long—with more than 13,000 inbound links, compared with only 5,000 for Santorum’s own site, America’s Foundation. “He’s staring at a very big deficit,” Skidmore observes.

I’m hoping this unfortunate turn of events becomes the subject of a Michael Gerson or Lee Siegel column.






33 replies
  1. 1
    Pangloss says:

    And you somehow managed to make this post without linking to Savage?

  2. 2
    geg6 says:

    Heh. I know I’ve given it a couple dozen clicks. Savage’s page, that is. Not Man-on-Dog’s.

    Now if only we could find a way to do the same thing to Toomey…

  3. 3
    shortstop says:

    Ah, yes. One of the greatest Internet traditions I’ve ever been aware of.

  4. 4
    NobodySpecial says:

    Did that mother*%^#($ ever stop cheating on his kids’ school district?

  5. 5
    Shrillhouse says:

    Dan Savage makes Atwater and Rove look like amateurs…

  6. 6
    Punchy says:

    What’s Sullivan’s take on Santorum?

  7. 7
    DougJ says:

    @Pangloss:

    Good thinking, I added one.

  8. 8
    DougJ says:

    @Punchy:

    Isn’t he still on vacay?

  9. 9
    jacy says:

    @DougJ:

    Sullivan’s back today, thank dog. Not that I love Sullivan unconditionally, but if I had to read one more of the thoughtful musings of Conor Freidersdorf, I think I might have done something drastic.

  10. 10
    djheru says:

    Seriously – Mark Skidmore? They found Mark Skidmore to comment on this story?

    Awesome.

  11. 11

    Go Dan Go!

    I read awhile ago he was looking for bloggers to help with the site.

    Also2. Please say I’m not the only one who read the name Skidmore and immediately thought “Hur, Skidmark!”

    [Update: HIs name is MARK? Oh God, Bwahahaha! Wooo!]

  12. 12
    feebog says:

    I can’t wait until the first national Republican primary debate. It could only get crazier if they added Jan Brewer to the mix.

  13. 13
    bozack says:

    Is it really that bad a thing for a candidate if the #2 or 3 hit for his name is a sexual neologism? I mean, if the hit were for his previously expressed support for murdering kittens, or something, I could see it. But a neologism based on his name?

  14. 14
    ruemara says:

    Heading OT, but there’s a Carly for Ca ad on the sidebar here and it has a pic of Boxer & Washington with the copy that 30 years in the senate is too long. Oh Carly, you have no idea what to do with advertisement, do you? Visually, you’ve linked your opponent with a founding father-THE Founding Father, in fact. Advertising fail.

  15. 15
    gex says:

    This is where we can have a very useful debate on the *tone* of gay people while good people like Santorum do the cruelest and rudest things possible, but politely, so it’s all okay.

  16. 16
    RolloTomasi says:

    I predict his campaign hits the skids.

  17. 17
    cat48 says:

    Hysterical that Wiki has given “Santorum Neologism” its very own wiki page to go along with the offending blog.

  18. 18
    Bubblegum Tate says:

    It couldn’t happen to a more deserving guy. Santorum is a creepy fuckface.

    b/w

    OT: Have we discussed this yet? Arizona GOP recruits homeless weirdos to run as Green Party candidates.

  19. 19
    MattF says:

    And yet, Santorum manages to get on the various lists of more-or-less respectable conservatives. It’s astounding that bigotry is so acceptable on the right– the fact it was only an extraordinary set of circumstances that’s made Santorum pay a price for it gives a teensy hint about what’s really happening.

  20. 20
    Paris says:

    Oh dear, access to http://www.spreadingsantorum.com is denied from work. That won’t be good for Ricky.

  21. 21
    WereBear says:

    A Savage triumph!

    Heh heh. We use tools they don’t know how to use.

    I’m remembering a brilliant bunch of comments on McCain’s website during the 2008 campaign, regarding the McCain merchandise; especially about the (golf) ball washer.

  22. 22
    Sean says:

    … and if Santorum’s web team tries to over-optimize or otherwise manipulate his search results, he runs the risk of incurring a Google penalty against his site – not good when you’re running for office.

    –Sean

  23. 23

    Even considering my love for your Elvis-inspired headlines, not to mention the Spinal Tap ones:

    Best.Headline.EVAR.

  24. 24
    Mike in NC says:

    Santorum’s own site, America’s Foundation.

    What a self-important douchebag. He couldn’t get elected dogcatcher at this point.

  25. 25
    bmcchgo says:

    I’ll just take a victory lap here as one of those trailblazing bloggers (formerly of That Colored Fella’s Weblog) that contributed to the Google bomb that birthed Spreading Santorum. I even had a link on the web home page there for awhile…

    Good times.

  26. 26
    S. cerevisiae says:

    Thanks for the morning laugh, DougJ.

  27. 27
    WereBear says:

    @bmcchgo: Thank you!

    They also serve who only sit & blog.

  28. 28
    geg6 says:

    @NobodySpecial:

    You know, I don’t believe he did.

    And the Google tells me that it is still an issue:

    http://www.post-gazette.com/pg/06245/718462-85.stm

  29. 29
    bago says:

    Dan Savage and Ira Glass DJ’d an event at the Re-Bar a few weeks back. It was fun.

  30. 30
    Svensker says:

    @bmcchgo:

    Kudos and thank you. Heh.

  31. 31
    RSR says:

    I’m late to the party on this thread, but hell, that’s funny that the http://www.spreadingsantorum.com/ site is still so successful.

    The ‘frothy mixture’ has recently popped up in my mind a few times (purely on thoughts of politics, I assure you) and I wondered how viable it still was. Glad to hear the good news.

  32. 32
  33. 33
    Ecks says:

    (Google) bomb Rick Santorum not Iran

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