Santorum has no shot at the presidency anyway, but….
Santorum has what you might call a Google problem. For voters who decide to look him up online, one of the top three search results is usually the site SpreadingSantorum.com, which explains that Santorum’s last name is a sexual neologism for “the frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex.”
Santorum’s problem got its start back in 2003, when the then-senator from Pennsylvania compared homosexuality to bestiality and pedophilia, saying the “definition of marriage” has never included “man on child, man on dog, or whatever the case may be.” The ensuing controversy prompted syndicated sex columnist Dan Savage, who’s gay, to start a contest, soliciting reader suggestions for slang terms to “memorialize the scandal.” The winner came up with the “frothy mixture” idea, Savage launched a website, and a meme was born. Even though mainstream news outlets would never link to it, Savage’s site rose in the Google rankings, thanks in part to bloggers who posted Santorum-related news on the site or linked to it from their blogs. Eventually it eclipsed Santorum’s own campaign site in search results; some observers even suggested it may have contributed to Santorum’s crushing 18-point defeat in his 2006 campaign against Bob Casey.
To at least make a dent, Santorum could try a concerted push to generate links to his domain on prominent sites and blogs, ginning its Google ranking….Santorum faces an uphill battle, in part because Savage’s site has been up for so long—with more than 13,000 inbound links, compared with only 5,000 for Santorum’s own site, America’s Foundation. “He’s staring at a very big deficit,” Skidmore observes.
I’m hoping this unfortunate turn of events becomes the subject of a Michael Gerson or Lee Siegel column.