Esquire watched the #worldcup hashtag on Twitter and determined that only 7.6% of the tweets contained meaningful conversation.
I think that’s not a #worldcup-only phenomenon. I’ve been making one of my every-so-often efforts to try to understand the appeal and usefulness of Twitter and I’m stumped again. There are a few gems (like BPGlobalPR and FakeAPStylebook) that have original, funny content, but they’re the exception. Wonkette is pretty typical — they just use Twitter like a RSS feed. Even Roger Ebert’s Twitter feed, which is pretty good, has too much RSS-like post pimping and retweeting for my taste.
I will admit that it’s pretty addictive. If you follow enough people there’s always something new in your Twitter stream, even if only 8% of it is worth reading.