I suppose this really is the only way forward with conservation efforts- make it cool:
As summer finally arrives, you might want to think about more than just the sun and the waves when you hit the beach. Think about what the lifeguard is driving.
If you’re in Los Angeles, there’s a good chance that beach lifeguards –the same ones popularized in the long-running Baywatch TV series — will be using one of 45 Ford Escape Hybrids to race to a rescue. The hybrids have been in use for a couple years now, and Ford is ready to share some stats.
For instance, the fleet has now saved more than 20,000 gallons of fuel. Easy to do: Escape Hybrids get 30 miles in city — or beach –driving and 27 mpg on the rare occasions that they are on the highway.
Still seems like low mileage, but I guess it is good for an SUV.