This fits into the larger narrative of the effective decentralization fo the Republican party (yes, this is the third Weigel link of the day):
On Friday, the National Republican Trust PAC bought Web ads at the sites of the Daily Caller and the Weekly Standard with a simple message: “Republicans you can Trust: with your principles… your time… your investment.”
Was the PAC making a jab at the RNC?
“Yeah, we did post that ad in response to the nightclub story,” said Scott Wheeler, the executive director of the PAC. “We didn’t want to take a cheap shot at the RNC or Michael Steele, but we definitely wanted to distinguish ourselves as being different and not part of the establishment.”
General Republican messaging was outsourced to Fox News and Rush Limbaugh long ago. Now, fundraising is being outsourced to PACs. I suspect Citizens United will accelerate this.
As much as I don’t like the Republican party as it’s been traditionally constituted, I’m more scared by a headless confederation of teatards, millionaires, and business interests.