On the Road is a weekday feature spotlighting reader photo submissions. From the exotic to the familiar, whether you’re traveling or in your own backyard, we would love to see the world through your eyes.
This series was created by Alain Chamot (1971-2020).
I’m old enough to remember the excitement of the Polaroid SX-70: it spit out a piece of paper, and you watched a picture develop in front of your eyes. Pure fucking magic, at a couple of bucks a shot.
Polaroid went out of the instant film business a few years ago, after a complete marketing failure. One highlight of their decline was the official response to the OutKast video “Hey Ya!” (Shake it Like a Polaroid): a warning that shaking a Polaroid might distort the image.
After Polaroid failed, a couple of artists bought their plant in Holland and started The Impossible Project, an effort to resurrect that plant and create new instant film. Today, they’re launching their first new product, a line of black-and-white film that fits in old SX-70 and Polaroid 600 cameras. Color’s coming by the end of the year.
Their site is gorgeous, and the whole thing is testament to what a few very determined people can do. I hope they make it.