In the past few days, 114,000 Michigan households have received bad-news letters from Blue Cross Blue Shield of Michigan, socking individual health insurance subscribers with premium increases averaging 22%, effective Oct. 1.
Blue Cross could have said, “Hey, things could have been worse. We asked for a 56% rate hike first and dialed it back to 22%” — but that probably would have just made folks angrier.
Instead, the Blue Cross letters simply stated, “We know every Michigan resident faces financial challenges, and we thank you for your business and loyalty to the Blues.”
That, my friends, is a statistic, not a hypothetical.