You seem like a pretty literary group to me, so maybe you can help me with this question. I have a friend who is a first-time author. He just got an offer from a publisher for his book, which is seen as a regional book but probably has some national potential (in my opinion and his). The plan is for an initial print run of 10,000 copies.
What would be a reasonable advance and royalties? I’ve seen enough episodes of “Behind the Music” to know you have to careful with contracts?
Update. The book is nonfiction. And my friend’s fear is that getting an agent will somehow scare the publisher off. Any possibility of that?