“If you said to me that I could only consult with one individual, and my job was to bring the party back, Newt Gingrich would be the guy,” says Frank Luntz, the pollster who has worked with Gingrich going back to the 1994 Contract With America, the 10-point agenda that Republicans waved around on their way to the majority. “This guy would be the perfect ‘Behind the Music’ story, because he was on top, and then he lost it all, and now he’s back and bigger than ever. It’s perfect.”[….]
“I don’t actually build oppositions,” Gingrich told me, as if this business of salvaging a lost party were something he undertook every couple of months. “I build the next governing majority. I have no interest in being an opposition party.”
Remember when Joe Gibbs came out of retirement to lead the Redskins back to greatness? Mutatis mutandis.