A quick story. When I was an undergrad a number of years ago, along with the GI Bill from active duty and the National Guard check I got for monthly drill, I also paid my way through school by being a doorman at a bar and working at a clothing store. This was around 1993-1994, and we sold a variety of stuff- Polo, Quiksilver, Birkenstocks, Mossimo, and one of the big sellers at the time was Tommy Hilfiger. Tommy was huge in a college town, even though the shirts were really expensive for the time – 42 bucks or more for a short sleeve collared Tommy. But they were the “in” clothing here in WV, and people paid top dollar for it for a while (and it was probably “in” here in WV years after it was popular in metropolitan areas).
After a while, sales of Hilfiger slowly tapered off, until the only people interested in the brand were interested in the cheaper t-shirts. The bigger ticket items didn’t sell anymore, and it was a different, more downscale clientele that were interested in the Hilfiger. By around 1996-1997, the bottom had fallen out, and the only people interested in Hilfiger anymore looked like the folks from this video that Sullivan has linked to:
It is safe to say that when these folks walk into your store looking for a Hell-fag-er t-shirt, the brand saturation of the American public is complete.
The same goes for the nonsense about Barack “Hussein” Obama at recent McCain/Palin campaign events. While it is certainly annoying, and it most definitely is not an accident, I have a hard time imagining that this nonsense will really have any impact on the race. After five million chain emails from right wing dads across the nation, thousands of blog posts by the folks like NoQuarter and the Free Republic and elsewhere, daily announcements on talk radio, everyone on the planet is pretty much aware that Obama’s middle name is Hussein. Those people who are not going to vote for Obama because his middle name is Hussein are already dressed head to toe in Tommy Hilfiger, if you will, and the market has bottomed out.
Personally, I am hoping that someone introducing McCain accidentally sees Jesse Taylor’s fake birth certificate and will call him “B-Rock the Islamic Shock Hussein SuperAllah Obama.” That would be funny. To me, the accusations of terrorist coddling and hating on the troops are a different matter, but at this point, the Hussein nonsense is accomplishing nothing but pushing the middle more towards Obama, firing up the Democratic base, and making it easier to pick out the culprits for de-licing, a hot meal, and re-education once the Obamanation Unitarian Jihad is complete on November 4th (I kid).
*** Update ***
Best comment about the above video:
Ah, the quiet dignity of small town Americans.