Obama’s campaign knew that they would have to cut ties with his controversial church sooner or later. Fair or no, the campaign clearly recognized that the antics at Trinity United were a gaping PR wound that wouldn’t heal as long as he didn’t make a clear break. Like Dunkin’ Donuts in the idiotic Rachel Ray controversy, the Obama campaign really wants to spend its finite resources talking about something else.
McCain handled the same problem by cutting his two embarrassing ties at the same time. That cut the number of embarrassing news cycles in half, but it still was THE story for at least a brief moment.
Obama did McCain one better. Most non-obsessive news readers only retain a couple of stories at a time. What do you think people will be talking about next week? What do you think the usually Wright-crazy Clintonites will be talking about?