Mark Penn, once again displaying his deft touch:
New Mexico Gov. Bill Richardson finally made up his mind and endorsed Sen. Barack Obama today, but a senior adviser to Sen. Hillary Clinton’s campaign — which likewise spent months courting the former Democratic presidential candidate’s nod — dismissed its significance.
“Look, I think that everyone has their endorsers,” said senior Clinton strategist Mark Penn, adding — with a little huff — “I think New Mexico is a state that, actually, we won.”
“The time that he could have been effective has long since passed,” he continued. “I don’t think it is a significant endorsement in this environment.”
Perhaps sensing that it may not be effective to dismiss out of hand a popular Hispanic governor’s political clout, campaign spokesman Phil Singer chimed in. “We respect Gov. Richardson,” he clarified. “But at the end of the day this campaign is about Sen. Clinton and Sen. Obama.”
Seriously. He should be locked in a back room with a computer, a one-way radio, and raw polling data. He should not be near the press, he should not be allowed to speak for the campaign, and he should not be allowed near anything that resembles a microphone. It is almost as if some evil genius took 250 lbs of fat, some oil and acne, and two tin ears and came up with Mark Penn.
If the superdelegates want to think about electability, they should think about the great successes he can bring to the Democratic party in the general election.