Because the readers demand it.
*** Update ***
Not college, but the Steelers just knocked the Bengals out of the playoffs for the second time this year. BWAHAHAHA.
Sure, it was a disappointing season for the Steelers, and I worry about Cowher leaving, but a quick message to the Bengals fans out there:
“WE ARE STILL SUPERBOWL CHAMPS, BEEOCH.”