QuietAgent.Com, a firm I had never heard of before, has found a brilliant way to get some free media during the Superbowl week-end. Their idea? Create an ad so offensive the networks reject it, and then spread the word that your ad was rejected.
In their ad, they used an image of President Bush and his voice, and then put in a series of things in the background that would make sure the ad was rejected, such as a picture of infected toes, a dog taking a crap, etc. And, of course, ABC rejected it (.pdf warning).
They are banking that this ‘controversy’ will then get picked up by the networks (they are marketing it as “The Super Bowl Commercial you’re not allowed to see”), and much like the Swift Vet ads, get played (blacked out, of course) or discussed over and over. Great idea, and if it works and this does get picked up by the networks and the cable news folks, everyone in the marketing department at Quiet Agent deserves a raise.